UNIT 6 MSB Project

This project explores the impact of digital technology on the growth and innovation of small businesses, specifically focusing on Continental Consulting Limited. It analyzes the influence of social media, develops a project management plan, creates a WBS and Gantt chart, and conducts a data analysis based on a survey. The project concludes with recommendations for the company to effectively utilize digital technology.

UNIT 6 MSB

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives..............................................................................................1
P2 Project management plan..................................................................................................2
P3 WBS and a Gantt chart......................................................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research..........................................................................................................6
TASK 3............................................................................................................................................9
P5 Data analysis and Interpretation with help of appropriate tools........................................9
P6 Recommendations & data analysis................................................................................18
P7 Reflection on research conducted...................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
In today's context digital technology have wide impact on the business operations, trades
at national and international level, etc.. Digital technology is helpful to maximize efficiency and
productivity.(Kim and Ko, 2012). The traditional business can be transformed in new and
advanced form with the help of digital technology. The report is based on Continental Consulting
Limited company that engaged in research and business consultancy. The main aim of this report
is to identify and evaluate Impact of digital technology in the growth of company. Various
qualitative & quantitative methods are used in project report. It also includes the construction
WBS & a Gantt chart and different tools & techniques are used to analysis and appropriate
recommendation also provided in the report to make valid conclusion.
TASK 1
P1 Project aims and objectives
Presently days, there are numerous individuals which opening new business at commercial
center with the assistance of cutting edge or advanced innovation. The economy of UK is
growing quickly on the grounds that it is fundamental for association to bring new thoughts just
as ideas all together keep up its profitability at focused market (Atanassova and Clark, 2015). It
is essential for an association to utilize progressed advances so as to increase better results in a
viable way. In this venture the chose innovation is internet based life which alludes to different
site and application that empowers clients to make and share content in informal communication.
Likewise, digitalisation is additionally useful in overseeing exercises of business in better way.
Mainland Consulting Limited organization gives its administrations of research and business
consultancy which works in the region of business process Re-designing and potential clients
incorporate little and medium size producer. Advance innovation helps in brining modernization
in business and draw in the expansive number of clients at commercial center for expanding
improvement or profitability of organization. At commercial center, there are numerous kinds of
computerized advances like for an example read investigation, cloud advances, surrounding
advances and so on. All are useful in limiting remaining task at hand and worry of
representatives at work environment. Through innovation, organization can speak with its buyers
and furthermore advance all business related exercises so individuals can think about its
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administrations and buy them. The web based life likewise can be called as group online
correspondence channels.
Topic: “Infuluence of digital technology supporting small business growth &
innovation”.
Project background
Around here condition, innovation assumes a fundamental job in expanding profitability
of an association. There are a few advances, which are useful in beginning new firms and direct
in an appropriate way. It is essential for an association to contribute more on task and
furthermore embrace the trend setting innovations in emotional way (Xiang and Gretzel, 2010).
Continental Consulting Limited company wants to conduct its business online more efficiently
and woks on introducing new and advanced features in their application and website. Regarding
this concept, it have to conduct a survey from their related and interested party so that the
organization is interact with more parties and attract them to purchase services.
Aim: :To determine importance of social media and its impact on business activities. A study on
Continental Consulting Limited.
Objectives:
 To analyse concept of social media.
 To evaluate importance of social media to Continental Consulting Limited business.
 To examine impact of social media on business activities of Continental Consulting
Limited company.
Research Questions:
 What is social media?
 What are importance of social media to Continental Consulting Limited business?
 What are impact of social media on business activities of Continental Consulting Limited
company?
P2 Project management plan
Project Title “The impact of digital technology supporting small
business growth and innovation in context within
organization”
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Project Plan
Company Name: Continental Consulting Limited
Cost There are huge cost involve in globalisation. Continental
Consulting have to spent more money to bring new and
innovative technology by making digitalisation. But it is
necessary for the company to cover its cost so that its
profits can be maximize. There are mainly two types of
cost which are fixed cost and variable cost.
Scope There are huge scope available in front of company to
introduce innovative quality products so that needs of
consumers can be satisfy and company can maximize its
profits by capturing more market share. Now a days
persons like new technology so that work can be get easier
and smoother. As a result efficiency can be maximized.
Time It is very essential for an organisation to complete the task
with in stipulated time period so that predefined objectives
goals can be accomplish as per the need of company. It
will take minimum 3 years to expand the business and
capture more market share as a result it can take the
advantage of globalisation.
Quality To get success it is necessary to provide quality products
to the consumers.(Ngai, Tao and Moon, 2015). In context
to Continental Consulting Limited it can produce quality
product as per the demands of consumers so that its sales
can be maximize and company can grab more market
share which is helpful in globalisation.
Communication Communication is essential in an organisation. Effective
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communication with employees and staff members will
help in implement project in a better way. With the help of
effective communication the management will able to
communicate relevant information to all workers so that
they can work as per the need of organisation. As a result
business of company can be expand in other nations.
Risk Continental Consulting Limited can take calculative risk
for the growth of company. It is involved in every
business activity so it is important for the management to
identify those risk which can hamper the performance of
organisation so that targets can be fulfilled. The main risk
which is associated that is financial losses (Chesbrough,
2010).
Resources There are mainly two types of resources which can used
by company which are human and non human. Company
can use both so that it can get the advantage of
globalisation and get success & growth.
P3 WBS and a Gantt chart
It is very essential for every organization to conduct a procedure for understanding the
customer's views and opinions about the company product and services before starting the new
project. With the help of this tactic the organization can also improve their performance level at
market place. So for implementing that tactic the manager produce a work break down structure
and Gantt chart to provide time frame and stages for the completion of project. In this work has
divided into small elements so that targets can easily achieve for the growth of company.
WBS : It is also an important task for the project manager because it provides them a
path to attain set goals and objectives.
4

5

Gantt chart: It is a horizontal bar chart which is used by the company to completing
entire project in various effective tasks. It is formed in a pyramid shape which covers all the
working stages of the project for which it is formed. It also covers the all stages of project in an
appropriate and defined manner.
Continental Consulting Limited company consider the both above explained methods or
techniques which help them to understand the peoples views and opinion about the organization's
services.
TASK 2
P4 Small scale research
Research is accomplished for explicit purpose behind inquiry something new which can
give advantages to business (Wang Yu and Wei, 2012). At the season of directing procedure of
research, an agent ought to be clear about research targets. ). Under this there are two unique
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strategies for information accumulation and these are essential and auxiliary. Through these two
unique information accumulation techniques, firm can assemble significant and exact
information in a compelling way. Two distinct strategies for research given underneath:
Qualitative research: Qualitative research is a kind of sociology inquire about that gathers
and works with non numerical information. It an exploratory research in which information is
gathered by watching view of an individual. With this exploration an examiner will ready to
gather tremendous data in type of eye to eye meeting, poll and directing reviews.
Quantitative research: This examination gives true outcome dependent on certainty and
assumes that are gathered. Besides, it is a viable device so as to recognize conceivable answer for
research by utilizing numerical information. Quantitative research help a specialist in gathering
data and information in numerical perspective that is measurable and scientific methodologies. In
this report, specialist is utilizing subjective strategy for gathering and assembling data for
achievement of venture in a viable way (Goh and Lin, 2013).
Primary data collection method: Primary information are allude to those information
which are gathered by a scientist for first time. Additionally, information that are gathered
unexpectedly are unused information which give successful outcomes. In this specialist thinks of
validate data which are valuable or solid in leading examination.
Secondary data collection method: Secondary information are those information which
are gathered and dissected by an analyst before. Additionally, optional research help an
association in usage of time just as expenses as these information are resolved effectively. This
information are effectively accessible from various sources, for example, books, diaries and web.
In this report, specialist is utilizing essential information accumulation systems for
gathering valid and significant data in type of survey approach for accomplishing powerful
aftereffects of research.
These both the data collection methods are very useful for the Continental Consulting
Limited company for taking effective decisions. In context of respective organization. it will able
to provide better quality of consultancy services and other services with the help of their new
websites, portals and advanced features in their existing applications as with the emergence of
digital technology in their business (Karake, 1998).
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TASK 3
P5 Data analysis and Interpretation with help of appropriate tools
The project manager have to interpret and analysis the data so that effective decision can
be taken with the help of evaluation. For this instance, questionnaire is distributed among the
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sample group and asked them to answer the questions presented in the questionnaire according to
their preferences.
THEME 1: Aware with the benefits of social media.
Q1. Are you aware with the benefits of
social media concepts?
Frequency
Yes 16
No 4
Analysis: As 16 respondents said yes and 4 said no that they are aware the concept of social
media.
THEME 2: This new characteristic is complimentary.
Q2. Is this new characteristic is
complimentary to Continental Consulting
Limited?
Frequency
10
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B

Yes 16
No 4
Analysis: As 16 respondents said yes and 4 respondents said no in context to new characteristic
are complimentary for the company.
THEME 3: Requirement of providing training to employees.
Q3. Is there any requirement of providing
training to employees for the effective uses
of social media ?
Frequency
Yes 15
No 5
11
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Frequency

Analysis: As 15 respondents said yes and 5 respondents said no in context to give training to the
workers in context to use of social media.
THEME 4: Response company will get after implementing.
Q4. What kind of response company will get
after implementing social media practices
in their business?
Frequency
Positive 18
Negative 2
12
Yes No
0
2
4
6
8
10
12
14
16 15
5
Frequency

Analysis: As 18 respondents give positive review where as only 2 respondents five negative
review in context to social media which is used by company.
THEME 5: Require any kind of innovative idea.
Q5. Does Continental Consulting Limited
really require any kind of innovative idea?
Frequency
Yes 11
No 9
13
positive negative
0
2
4
6
8
10
12
14
16
18
20
18
2
Frequency

Interpretation: Form the above graph it has been evaluated that 11 out of 20 respondents
are thinking that company requires more innovative ideas so as to get into a better position,
whereas 9 of them are against this and they don’t want to bring any modifications in their
applications.
THEME 6: Customers will accept the modern way of technology
Q6. Whether customers will accept the
modern way of technology rather than the
old one?
Frequency
Agree 10
Disagree 10
Analysis: As 10 respondents said that people can accept new technology where as 10
respondents said that people will not accept innovative technology.
THEME 7: Organisation have adequate resources for implementing digitalisation
Q7. Does the organisation have adequate
resources for implementing digitalisation in
the way of social media emergence?
Frequency
14
Yes No
0
2
4
6
8
10
12 11
9
Frequency

Yes
14
No 6
15
Agree disagree
0
2
4
6
8
10
12
10 10
Frequency

Analysis: As 14 respondents said company have sufficient resources where are 6
respondents said that company does not sufficient resources.
THEME 8: Able to attract more and more customers with the emergence of social media
Q8. Whether Continental Consulting
Limited will be able to attract more and
more customers with the emergence of
social media concept?
Frequency
Yes 18
No 2
16
Yes No
0
2
4
6
8
10
12
14
16
14
6
Frequency

Analysis : As 18 respondents said that company can use social media concept whereas 2
persons said that social media concept is not useful for the company.
Q9. Classify this in the category mentioned
below in which the operating system will be
used?
Frequency
Android 3
IOS 3
Other web application 3
All of the above 11
17
Yes No
0
2
4
6
8
10
12
14
16
18
20
18
2
Frequency

Analysis: As 3 respondents said that android is useful where 3 respondents said that IOS
is beneficial, apart from this 3 consumers said that other web applications are useful and 11
persons said that all of above is useful.
THEME 10: Current market situation, which method must be favoured
Q10. According to current market situation,
which method must be favoured for
operating business?
Frequency
Traditional marketing 8
Online marketing 12
18
Android IOS Other web application All of the above
0
2
4
6
8
10
12
3 3 3
11
Frequency

Interpretation: As per the views of 12 respondents they said that online marketing is
beneficial for the organisation whereas 8 respondents said that traditional marketing is helpful
for the company.
P6 Recommendations & data analysis
As Continental Consulting use digitalisation to take the benefit of globalisation so that its
business can grow. The management of company should introduce new and innovative
technology so that it can take the advantage of competitiveness. The cost can be reduce so that
more profits can be generated. The marketing department of organisation is responsible for the
promotion so that maximum persons can aware about the concept of digitalisation in its product
development. The company uses various new websites with the emergency of social media
which also helps in expanding the business of organization and attract more customers. With the
help of data analysis it can be observed that maximum number of respondents are in favour that
digital technology will help the corporation to grow its business (Kim and Ko, 2012).
TASK 4
P7 Reflection on research conducted
The research report is helpful for the organisation to take effective decisions for the growth
of company and it beneficial for the globalization. The aims and objectives are set as per the
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Traditional marketing Online marketing
0
2
4
6
8
10
12
14
8
12
Column C

need of organisation which support its targets to achieve. By conducting research there are
various skills has been developed such as: analytical and observation skill. It help to make the
project successful. There are various challenges have been faced such as time management
because it takes more time to know the views of different respondents. With the help of
digitalisation Continental Consulting Limited can produce innovative products and can capture
high market share and maximize its profitability. It help the company to take the benefit of
globalisation (Xiang and Gretzel, 2010).
CONCLUSION
As from the above report, it has been concluded that globalisation is helpful for the
organisation to expand its business and operations. By setting appropriate aims and objectives
company can achieve the aims of globalisation. WBS and Gantt Chart is helpful to divide the
task in small elements so that specified objectives can be accomplish. There are various data
collections methods are useful to know the demand and views of consumers. Recommendations
are helpful to take effective decisions for the improvements.
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REFERENCES
Books and Journals
Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An
empirical study of luxury fashion brand. Journal of Business research, 65(10). pp.1480-
1486.
Atanassova, I. and Clark, L., 2015. Social media practices in SME marketing activities: A
theoretical framework and research agenda. Journal of customer behaviour, 14(2).
pp.163-183.
Xiang, Z. and Gretzel, U., 2010. Role of social media in online travel information search.
Tourism management, 31(2). pp.179-188.
Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer
behavior: Quantifying the relative impact of user-and marketer-generated content.
Information Systems Research, 24(1). pp.88-107.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and
conceptual frameworks. International Journal of Information Management, 35(1).
pp.33-44.
Xie, K. and Lee, Y.J., 2015. Social media and brand purchase: Quantifying the effects of
exposures to earned and owned social media activities in a two-stage decision making
model. Journal of Management Information Systems, 32(2). pp.204-238.
Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase
intentions: A consumer socialization framework. Journal of interactive marketing,
26(4). pp.198-208.
Karake, Z.A., 1998. An examination of the impact of organizational downsizing and
discrimination activities on corporate social responsibility as measured by a company’s
reputation index. Management Decision, 36(3). pp.206-216.
Nwagbara, U., 2013. The effects of social media on environmental sustainability activities of oil
and gas multinationals in Nigeria. Thunderbird International Business Review, 55(6).
pp.689-697.
Qu, Z., and et.al., 2013. Implications of online social activities for e-tailers' business
performance. European Journal of Marketing, 47(8). pp.1190-1212.
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 7(2). pp.195-207.
Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
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Project Logbook for the chosen organisation: Continental Consulting Limited
Name of the learner: Name of the Supervisor:
Project Title: “The impact of digital technology
supporting small business growth and innovation”.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
Importance of social media and its
impact on business activities. A study
on Continental Consulting Limited
Yes
Yes
No
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
that have an impact on the project
management plan?
No
No
Problems encountered The barriers faced related to data
collection, time barrier, money related,
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 What barriers did you face?
 How did you overcome them?
etc..
The barriers can be over come through
the proper time management,
improving existing skills, management
of financial resources.
New Ideas and change of project direction
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
I feel very hesitated in order to deal
with the problems.
I completed my all tasks in useful
manner.
I managed all tasks and give
performance better.
Some of the task which I feel complex.
In future, it will save time in next
project and also I can overcome from
any hurdles.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Data collection is the main priority
task.
I completed all task in set time period.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
1. What was the Project supposed to accomplish?
Importance of social media and its impact on business activities. A study on Continental
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