(Solved) Application of International Marketing

INTERNATIONAL
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK A...........................................................................................................................................1
MARKET SELECTION............................................................................................................1
TASK B..........................................................................................................................................5
MARKET ENTRY AND DISTRIBUTION STRATEGY........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Applications of the marketing principles across the boundaries is to be known as
international marketing. It is a very significant and crucial task for a business corporation to
operate their business and concerning activities into a global market and this can also be
considered as one of the complex and competitive task for the any organization. For conducting
these transactions an organization needs to have an investment in a large amount and also an
good experience is required relating to the concerning topics for carrying out business in these
markets. Risks pertaining to this type of business activities are more as compared to the
domestic businesses (Pappu, Quester and Cooksey, 2007). Because of the various factors which
have diverse impacts and influences the international market. Some of the main components of
this business environment consists involves the macro and the micro environment of that
economy and other factors which affects the business of the company. The present report is
focused on Pepersmith which is a well known brand name of dentist approved sugar-free sweets
for children which is making use of ‘xylitol’, called Tingz. The below carried out analysis has
been focused on the two main points that are the market selection and market entry strategy.
TASK A
MARKET SELECTION
The concept of global marketing consists of the decisions which are one of the complex
and risk oriented decisions (Kirca, Jayachandran and Bearden, 2005). The highest risk ratio is
pertaining specially to the topic in the selection process of a particular market segment for their
products and services. The number of economies in the international marketing is approx 200
and each country differs from the other in the case of their characteristics and features
concerning to their respective market styles and as these markets vary in their activities and
operational activities it becomes difficult for the business organization that they operate all
countries. Because there are various trade barriers which create problem for operating their
business in all countries. It would be very difficult for a company to operate in all these markets.
There are barriers which make entry to a number of markets impossible or very difficult. There
may be markets which are not profitable or are worth the trouble. Further, there may be markets
which are very risky due to political or other reasons.
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