Managing Accommodation Services in the Hospitality Industry

This presentation provides an overview of managing accommodation services in the hospitality industry. It covers different types of accommodation services, the difference between commercial and non-commercial accommodation, forms of ownership, grading and classification system, and the role of online review sites. The presentation also highlights the scale and scope of accommodation services and concludes with the importance of providing excellent accommodation services.

UNIT 7 Managing Accommodation
Services

TABLE OF CONTENTS
 Introduction
 Different types of accommodation services
 Difference between commercial and non-commercial accommodation
 Different forms of ownership to accommodation services
 Grading and classification system
 Role of online review sites
 Conclusion
 References

Introduction
 The hospitality industry mainly accounts for the field in the service
industry which involves the lodging, food and beverages, events and so
forth.
 The hospitality industry is UK contributes nearly £218 billion to the
economy in the year 2018.
 The accommodation services are known for the availing services for the
short period of time.
 It is considered as the most essential part of the hospitality industry as it
works on offering services that makes the customers feel comfort and

Different types of accommodation services
 Hotels: It is most of the time is a member of a larger group hotels which
offers major employment in the industry.
 Resorts: This is a collection of the combination of the single or the
double storey accommodation units.
 Motels: It is an establishment that gives short- and long-term lodging
normally situated with great admittance to the national road network yet
with less visitor solaces.

Cont..
 Guest House: It is similar to the lodging and in some parts of the world it is like
a hostel or an inexpensive hotel like lodging. This is basically a private home
which has been converted exclusively for the use of accommodation of guests.
 B & B: A bed and breakfast is a little housing foundation that offers overnight
stay and breakfast. B&B is likewise used to portray the level of catering which is
incorporated in a hotel room prices.

Difference between commercial and non-
commercial accommodation
 The commercial accommodation considered as the lodging or the board with
lodging along with the domestic products and services in a hotel, motel,
apartment, camping site or other similar establishment.
 The main objective behind this is earning profits. In contrast to this, the non-
commercial accommodation is the establishment which provides
accommodation services as an addition to the other services or not for profit
reason like the private home, shelter houses, institutions like university.

Scale and scope of accommodation
services
The scale and scope of accommodation services within the hospitality industry are
stated below.
 World class service
It is also called as the luxury hotels and such organizations targets the top
business personnel’s and the executives, celebrities, political figures and the
rich clients as their prime market
 Mid-range service
Under this, the hotels offer mid-range services or considered as the 3-to-4-star
hotel services which targets the large segment of travelling people..

Cont..
 Budget/limited service
In this category, the hotels offer the clean, comfortable
and the inexpensive rooms meeting with the basic
requirements of the guests. The target group is the
budget minded travelers who wants to avail rooms
with minimum services which are required for
comfortable stay.

Different forms of ownership to
accommodation services
 Proprietary Ownership: It refers to the direct ownership of
one or more properties by a person or a partnership or a
company. For example, small motels are owned by a couple
or a family.
 Franchise: A franchise is a license which is given by the
franchiser by paying a fee for using the trade mark of the
business. Holiday Inn is an excellent example of this form of
ownership.

Grading and classification system
 Grading, ratings and classification refers to the same concept which states
about ranking the hotel on the basis of its facilities and standards.
 In UK, hotels are mainly rated from 1 star to 5 stars and the only grading
schemes in operation are those operated by the AA (Automobile Association)
and the national tourist boards.
 The AA is focused on the consumer’s perspective towards the accommodation
services. The system has been introduced for easily understanding the
customers.

Role of online review sites
 The online review sites are considered to be of critical importance in
regard to the customer decision making as it assists in the process of
making the booking of the accommodation services in the brands or the
international hotels.
 The grading system impacts the room booking system in the
accommodation services and is dependent upon the critical functioning
of the hotel industry.

Conclusion
 It can been concluded that by providing the best accommodation services to all
the guest, Sunborn Hotel has developed its strong brand image within
hospitality industry.
 Five star, AA and other types of rating systems has made company able to
identify who many people like their services and products.
 The role of front office is huge in overall success of the organization.

References
 Perez-Aranda, J., Anaya-Sanchez, R. and Ruizalba, J., 2017. Predictors of
review sites usage in hotels. Tourism & Management Studies, 13(2), pp.52-59.
 Pesonen, J. and Tussyadiah, I., 2017. Peer-to-peer accommodation: drivers
and user profiles. In Collaborative economy and tourism (pp. 285-303).
Springer, Cham.
 Tan, Y., Jamshidi, A., Hadi-Vencheh, A. and Wanke, P., 2021. Hotel
Performance in the UK: The Role of Information Entropy in a Novel Slack-
Based Data Envelopment Analysis. Entropy, 23(2), p.184.
 Yilmaz, Ö.D., 2018. Revisiting employee-guest interactions in hotels: An
analysis of critical incidents. Journal of Tourism, Heritage & Services
Marketing, 4(2), pp.17-23.