Commercial Funnel: Innovation for Business Case and Intellectual Property

• Commercial Funnel
• Innovation for Business Case
• Intellectual Property
(Sources + Application to Essence Drinks)

 Company Background, Mission and Problem
 Innovating a new product
 Commercial Funnel
 Commercialization of innovation
 Stages in the New Product Development (NPD) process
 Three steps that must be implemented during the commercialization of new product
 Techniques for testing the effectiveness of the new drinks produce and where this
will fit into the process.
 Resources required for proceeding with the innovation
 Financial Plan
 Competitors and Competitive Advantage
 Intellectual Property
 Conclusion
 References
Table of content

Background: Essence drinks is the company which is founded by the Akshay Kumar 2 years ago.
He launched the company with one drink which is a healthy mango Lassi into the United Marketplace
in order to increase their sales and profit stability. Now he wants to create innovative range of drinks
but does not want to move from the lassis. So he hired brand strategy innovation consultant in order
to innovate new product according to the market requirement.
Mission: To develop 2to 5 products in in every year in order to increase their profitability and create
more customer base.
Problems:
 Huge competition in the market
 Product economics
 Dynamics closent or marker place
Company Background, Mission and
Problem

Opportunity
The biggest opportunity for this product is the increasing market
perception of goods that do not emit toxic contaminants inside the
material while still reducing emissions.
How the product will meet the need
Reusable and safe bottles are made of materials that do not leak toxic
pollutants into the contents inside, keeping the contents safe. Aside from
that, it is conveniently degradable and does not emit infectious gases.
Competitive edge of product
This product is a natural blend of modern technologies and
environmentally sustainable materials that represents the active lifestyle
of urban areas while being cost effective.
Innovating a new product