Innovation and Commercialisation in Ella's Kitchen

Innovation and
commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Explain innovation and determine its importance to organisations in comparison with
invention......................................................................................................................................1
P2 Explain how organisational vision, leadership, culture and teamwork can shape innovation
and commercialisation................................................................................................................3
Task 2...............................................................................................................................................5
P3. Examine the 4Ps of innovation and explain the use of the innovation funnel to examine
and shape innovative ideas .........................................................................................................5
P4 Explain developments in frugal innovation and provide examples of how it is used in an
organisational context.................................................................................................................6
Task 3...............................................................................................................................................7
P5. Examine the importance of the commercial funnel and the application of New Product
Development (NPD) processing for commercialisation of innovation.......................................7
P6 Build an Innovation Business Case for an organisation, including ways to access funding. 9
Company overview:....................................................................................................................9
Task 4.............................................................................................................................................11
P7. Examine the different tools that organisations can use to develop, retain and protect
knowledge and intellectual property.........................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
As per the present market scenario innovation is need for very organisation for there
market survival and future growth, this is because every organisation wants to upgrade as per
the modern market and customer trends. Thus, innovation is a practice of adding value to the
organisation product and service by crafting new idea. On the other hand commercialization is
the process to deliver the innovation in the market to earn recognition and sales revenue (Mina
and et.al, 2021). Hence, the following report outline innovation and commercialization in
accordance to Ella's Kitchen. Moreover this report throw light on innovation and invention and
their importance, Furthermore the report discuss the role of various aspects within the firm that
help in shaping innovation and commercialization ideas. The report outlines the use of
innovation funnel, commercial funnel and NPD for drafting the new product in the market. At
the end report discussed the intellectual property rights used to develop, retain and protect the
knowledge and intellectual property of the Ella's Kitchen.
Task 1
P1 Explain innovation and determine its importance to organisations in comparison with
invention.
 Innovation
An innovation is a process of carrying out new aggregation in order to coordinate with the
modern trends. A innovation is application of new idea that are novel and useful for Ella's
Kitchen to support their business in the pandemic crises. In context to Ella's Kitchen, innovation
is both a process and outcomes of the innovation approach in which R&D department add some
new feature within the existing business portfolio to add some value in existing product and
service and renewed their process with the up to date requirement. In this sense, Ella's Kitchen
have introduced drone delivery in the rising pandemic crises for non-contact delivery of the
product in the remote area so that safety and precaution can be taken for initiating the CSR with
sustainable development (Wonglimpiyarat, 2018).
 Invention
Invention is something that has not been introduced or exist yet, it is the fresh and novel
outcomes from the scientific knowledge and numerous research work. In context to the Ella's
Kitchen, invention is a process of the R&D department in which they have changed the
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engineering and product development either by improvement in the machinery and introduction a
new state of art that is not yet patent by others.
In this sense, it has been identified that Ella's Kitchen can make use of their invented
drone helicopter to make a new way of delivery so that contact less delivery is made in the
remote area. However in the context to Ella's Kitchen, innovation leverages more importance in
comparison to the invention. This is because invention process is take a lot of time whereas
innovation is the introduction of the new idea to meet the present market trends. Moreover, for a
company, it is much easier to innovate something rather than inventing. Following are the
importance of the innovation in comparison with the invention.
Importance Innovation Invention
Cost Innovation is cost friendly for
Ella's Kitchen, in the novel
pandemic to overcome the
financial crises by introduction
of new means of delivery
through helicopter drone to
meet the demands in the
remote areas.
In invention process, there is
need to burn some money in
the research work, but in the
pandemic crises, Ella's kitchen
is not in the position to
capitalise any penny due to
unstable business because of
the pandemic.
Research & development In innovation process, R&D
department of Ella's Kitchen
are accountable to perform
identification of new idea and
turning those new ideas into a
tangible product. The new
innovation service is
developed with an aim to
commercialise it within the
target market segment.
Innovation in R&D department
implicate for the continuous
In innovation R&D department
have to appoint an individual
with a scientific knowledge
and skill to perform the
research work. However, in
invention R&D department
made something new that is
not present in the existing
market (de Faria,Junior and
Borini, 2019).
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