Innovation and Commercialization

INNOVATION AND
COMMERICALIZATION

TABLE OF CONTENT
 INTRODUCTION
 COMMERCIAL FUNNEL AND THE APPLICATION OF NEW PRODUCT
DEVELOPMENT
 INNOVATION BUSINESS CASE
 CONCLUSION
 REFERENCES

INTRODUCTION
 Innovation can be defined as a new imagination, new idea which is in a form of device or
method and with creative thoughts. Innovation can help organizations in market to
unarticulated their needs, existing market needs and new requirements.
 Innovation and invention are very different from one another there is an involvement
which is practical in innovation so that the impact on the market and society is much
better.
 Commercialization involves the new products and production methods which are being
introduced in the market which is going to make the companies have a competitive
advantage.
 Here are a lot of inventions which are being done by the research and development which
is not being launched b the companies.

COMMERCIAL FUNNEL AND THE APPLICATION OF
NEW PRODUCT DEVELOPMENT (NDP)
Importance of Commercial Funnel
Helps in relating to customers
 Samsung has a protocol to operate in their own language which most of the
people are not aware of and there are many other companies in market which
do that.
 There is the use of their own content for describing the product while talking
to the customers so that Samsung can find it easier for making the product
penetrate through the market.
 This will be easier for the company because they would have understood the
customers and will be able to fulfil the needs and demands faster.