Innovation and Commercialisation

Innovation and
commercialisation
(Activity 3)

Table of Content
Introduction
Importance of commercial funnel
Application of new development procedure
Innovation business case
Conclusion
References

Introduction
Innovation depicts as a process which is a useful in converting the ideas and
invention into goods and services in order to satisfy the needs and requirements
of the customers. This PPT will focus on explaining importance of commercial
funnel and the application of new product development within the organisation.

Importance of commercial funnel
It is also known as sales funnel
which is concerned for graphic
presentation of all the ideas which has
implemented in existing products. This
helps an organisation in determining
demand and supply of their several
products. By using this method Samsung
electronics can make business plan and
ascertain price along with this, with the
help of this they can expand their
business earn higher profit.