Innovation and Commercialisation in Business

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Added on 2022/12/26

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This document explores the importance of innovation and commercialisation in business and how it shapes organizational vision, leadership, culture, and teamwork. It explains the 4 P's of innovation and the use of the innovation funnel. It also discusses developments in frugal innovation and provides examples of its application in an organizational context.

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Innovation and Commercialisation in Business

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