Marketing Essentials - Toyota Assignment

Unit name: Marketing Essentials
Student name: Hassan Zaman
Teacher name: Malik Mohsin
Centre name: Centre for Professional Excellence
Submission Date:

INTRODUCTION
Marketing is the crucial tool in the modern business organizations; it involves understanding of
marketplace, demands of consumers, building profitable relations, customer driven market
strategy and provide quality among the customers. The business organizations have realised
the importance of customer relationships and they are trying to get an innovative approach
towards marketing strategy in business. The awareness regarding marketing essentials is too
high in the current market scenario around the world.
Task 1
Marketing:
Marketing refers to activities a company undertakes to promote the buying or selling of a
product or service. Marketing includes advertising, selling, and delivering products to consumers
or other businesses. Some marketing is done by affiliates on behalf of a company.
Basic Roles of Marketing
Some of the most important role of marketing in making a product successful is as
follows:
Meets consumer needs and wants: ...
Ensures organization survival, growth and reputation: ...
Widens market
Adapting the right price
Better product offerings
Creates utility
Management of demand

Face competition
Economic growth
Discharge social responsibilities
Responsibilities of Marketing
The Role of a Marketing Department
The Marketing Department plays a vital role in promoting the business and mission of
an organization. It is the Marketing Department's job to reach out to prospects,
customers, investors and/or the community, while creating an overarching image that
represents your company in a positive light.
Responsibilities of Marketing of Toyota:
The primary responsibility is to amplify marketing sponsorships and campaigns,
internally and externally, and promote positive coverage of Toyota with an emphasis on
Product, Motorsports, Olympics and Paralympics.
Elements of marketing process
The marketing process consists of four elements
Strategic marketing analysis
Marketing-mix planning
Marketing implementation
Marketing control
Relation of marketing and broader Organizational context
Marketing is not only much broader than selling; it is not a specialized activity at all. It
encompasses the entire business. It is the whole business seen from the point of view
of the final result, that is, from the customer's point of view. Concern and responsibility
for marketing must therefore permeate all areas of the enterprise.
Contribution of marketing roles and responsibilities towards marketing
orientation
1) Ensures organization survival, growth and reputation
2) A business survives because of customer retention and increase in the market share
3) Marketing helps companies achieve their objectives because it is customer-centric
4) Marketing helps in satisfying customers beyond their expectations