Impact of External Factors on the Development of Bristol Hotel

This presentation explores the impact of external factors on the development of Bristol Hotel, including political, economic, and social factors. It also includes a SWOT analysis and evaluation of current and potential trends in the hospitality industry. The presentation concludes with a summary and references.

Table of Contents
About the Contemporary Hospitality Industry

Table of Contents
• INTRODUCTION
• External Factors analysis
• SWOT analysis and their impact on decision making
• Evaluation of the impact of external factors on the development of Franklin hotel
• Current and potential trends in hospitality industry
• Evaluation of the ability of Franklin hotel to develop products and services as per the
recent trends
• Critical evaluation of the impact of external factors on current and potential trends and
development of hospitality industry
• CONCLUSION
• REFRENCES

INTRODUCTION
The hospitality industry has to directly interact with consumers in order to provide them
effective services which is one of the reasons behind high influence of external factors
on the hospitality industry. This presentations includes affect of external factors on
development of hospitality business and SWOT analysis of The Bristol Hotel. Existing
and future trends of the hospitality industry are evaluated in this presentation along with
ability of The Bristol Hotel to develop products and services to meet existing trends.
Critical evaluation of impact of external factors on existing and future trends and
development in the Hospitality industry is also given in the presentation.

External Factors analysis
• Political factors
• Hospitality industry relies on EU migrant workers to
complete the staffing needs of thee sector. The British
government has exited the EU with the execution of Brexit and
changes in migrant legislation has affected availability of
skilled labour in UK (‘I can’t recruit chefs’: Brexit and Covid
plunge hospitality into crisis, 2021). Brexit and its impact on
skilled labour is the main factor affecting development of
business enterprise in UK.
• Positive impact: As the availability of skilled workforce
decreases, presence of experienced and qualified staff at The
Bristol Hotel will provide the firm competitive advantage and
assist in development.
• Negative impact: The lack of migrant labourers in British
hospitality sector will increase labour costs.

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Economic factor
• The drastic impact of COVID-19 on British
economy is the primary economic factor affecting
hospitality industry. Vaccination rollouts by the
government and removal of restrictions provide
opportunity to hospitality firms for economic
development.
• Positive impact: The Bristol Hotel can exploit the
removal of COVID-19 restrictions and attract
visitors with special offers.
• Negative impact: The reduction in daily revenues
per Hotel room after the pandemic increase
difficulty for The Bristol Hotel in recovering from
economic slowdown in hospitality industry
(Covid-hit UK hotels unlikely to recover for four
years, says PwC, 2020).

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• Social Factors
• The British heritage associated with
Bristol is the main social factor affecting
Hospitality firms located in Bristol.
• Positive impact: The Bristol Hotel can use this to
their advantage and attract tourists by promoting
local culture.
• Negative impact: Unbridled usage of cultural
heritage to promote hospitality firms can lead to
damage of cultural heritage.

SWOT analysis and their impact on decision making
Strength
• It turned out that this hotel is very
concerned about the safety of our guests.
They made sure that their guests felt safe
in the hotel.
• The hotel is very focused on food and its
quality.
• The hotel will also be responsible for
ensuring that its employees maintain a
high quality of medical care.

Continue….
• Over the past few years, it has successfully
combined many technology companies to
improve its results and build a reliable supply
chain.
• In addition, the company is very friendly and
offers its customers the services of a fitness
centre, which is very useful, since consumers
choose such services at the time of choosing
a place to stay in the hotel.

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Weaknesses
• There are gaps in the range of products sold by the company. This lack of choice
can lead to local competition in the market.
• An organizational structure where only the current business model works, so it is
limited to developing into related product categories.

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Weaknesses
• Another weakness of the company was the high VAT rates, so it is very expensive,
and in some countries it is unfair to apply tax breaks for the hospitality industry.
• A company does not retail if many buyers do not know it as well as the relevant
accommodation provider in London.

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Opportunities
• The company also has the opportunity to raise money by organizing a number
of business meetings and private events at the hotel.
• New consumer behavior styles with the opening of a new market for Bristol
Hotel . This is a great opportunity for companies to discover a new source of
income and get involved in new product categories.

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Threat
• The ever-changing nature is to move, incur great danger, how will it be able to
help you in business, at a loss, and change the number of customers by Bristol
hotel.
• New technologies that are being developed by its competitors, or the rape of
the market, can become a significant threat to the industry in the future and in
the future.

Evaluation of the impact of external factors on the development of
Bristol Hotel Limited
• The main outward feature of the Bristol
Hotel's influence is the growth of styles,
from the activities you visit. Private and
corporate, focused on a specific area.
• Because the Bristol Hotel is set in a
dramatic out-of-home setting and a social
trend, it offers the opportunity to take
advantage of the company.

Evaluation of the impact of external factors on the development of
Bristol Hotel Limited
• The trend is to stick to appearances in a
hotel that has areas to stay in their homes
for exploring on foreign trips and to avoid
each of those days.

Evaluation of the impact of external factors on the development of
Bristol Hotel Limited
• The most important external factor affecting
the hotel industry is the COVID-19
pandemic. This can have a negative impact
on the tourism industry. Companies will
now have to follow a set of rules regarding
the disease that the government has
published-use.

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Moreover, the rising trend of the staycation is other
external factor which are impacting the hotel that also
involves guest staying in the homes and visiting the
local attractions instead of abroad trips and avoiding
overnight accommodations.

Current and potential trends in hospitality
industry
• Current trends:
Digital locks:
Using digital locks in hotels provides better
protection. Moreover, these technology enable hotel to
provide more better service to the guests.

Continue….
• Contact less payment
Consumers, payment methods, no contact with any credit card, or payment for
services using expertise. this trend getting more famous and trending due to outbreak of
the COVID-19 and people are preferring to make the digital transaction

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• Healthy lifestyle and healthy food and drinks
• People who don't care about eating healthy food and drinks
while traveling and in the past. But those times are over. They
now have a better understanding of the health effects of junk
food and beverages

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• Future trends:
• Smart Room:
• Bedroom come from new smart services, so you can connect
them to the entire level of smart devices of the Internet of
Things, network and use them for real-time communication
and voice communication on different devices.

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Virtual assistant:
Voice controlled virtual assistant with AI technology to provide personalised
services to every guest.

Evaluation of the ability of Franklin hotel to develop products and
services as per the recent trends
• Bristol Hotel " can use
digital technologies,
millions, millions, and not
pay for connection,
through the construction
of technical
infrastructure.

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• In the event of a future trend,
elegant or smart rooms and a real
helper, it will require investing
time and money to create the
perfect apartment for its
technology and technology
adoption.

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Moreover, the use of the
technology which are
more appealing trend in
contrast to the
technological factor

Critical evaluation of the impact of external factors on current
and potential trends and development of hospitality industry
•
• The official purpose of the application is to
protect data, take action ideas, concepts,
clean visualization and rendering tools, it is
beneficial, and can be problematic for the
company.
• The company will not be able to protect its
customers ' data in relation to this action, as
well as legal documents that affect the speed
of daily work.
• It is very important that the Bristol Hotel is
designed in the same style in order to attract
as many customers as possible.

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• The technological aspects of cyber activities have an impact on the
implementation of current payment practices located outside of the digital
connectors.
• The advantage of this effect is that the company can engage in cybercrime
in your character, while the use of non-payment with a digital lock is a
new digital threat facing the company.
• Exposure to external factors is especially important when it comes to
potential and current trends, such as Bristol Hotel , to convey, both in
terms of style and external factors, in the subconscious mind. It is very
important for Bristol Hotel to move forward, in terms of trends, to attract
more customers.

CONCLUSION
• From the above statement, we can conclude that
companies in the food sector can be affected by various
external factors. Current and future trends in the
industry affect the daily operation of the form, and
whether they seek to force all practices to gain a
competitive advantage.

REFRENCES
• Wan and et. al., 2017. Sustainable international tourist hotels: The role of the
executive chef. International Journal of Contemporary Hospitality Management.
• Boto-García and et. al., 2021. Tourists’ preferences for hotel
booking. International Journal of Hospitality Management, 92. p.102726.
• Online
• ‘I can’t recruit chefs’: Brexit and Covid plunge hospitality into crisis, 2021.
[Online] Available through
<https://www.theguardian.com/business/2021/jun/05/brexit-and-covid-plunge-
hospitality-into-crisis>
• Covid-hit UK hotels unlikely to recover for four years, says PwC, 2020. [Online]
Available through < https://www.theguardian.com/business/2020/oct/27/covid-
hit-uk-hotels-unlikely-to-recover-for-four-years-says-pwc>

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