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Unt 8: HND Business Management Business

   

Added on  2021-04-24

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Maryam Fereidoun Far Running Head: DATA COLLECTION1DATA COLLECTIONEmirates Aviation University Maryam Fereidoun Far EUA1115677Unit 8: HND Business (Management) Business Research ProjectFebruary 2018Supervisor: Carl BellwoodUnit 8: HND Business (Management) Business Research ProjectPage 1 of 9

DATA COLLECTION 2Primary data collection MethodsData collection denotes to the collection of a set of observation about the variables, and it is the point at which study methods starts. Data is categorized into two, primary and secondary data. Primary data can be referred to as that information that is collected from first-hand sources such as survey, interview, and questionnaire. However the secondary data is that data which is received from the secondary sources such as materials that are printed or published.in these research, only primary data collection method will be used to gather information about the topic under study.Qualitative ResearchThis is a research type of social science that gathers the information and work with the numericaldata which seek to infer the significance of this information which aids a person in the understanding of the social life through targeted population study (Crossman, 2015). In this research, qualitative research method will be used because, it focuses on the interaction of the micro level that composes everyday life. Qualitative study comprises of the following methods, immersion and observation, interviews, surveys, and oral history.Qualitative research serves the following purpose of the study. First, it is designed so that it can inform the action or the outcomes which are measured by the quantitative analysis. Therefore qualitative research focuses on the investigation of the meaning, interpretation, relation to social life and processes. This research method focuses on the production of data that is descriptive which the researcher has to interpret through the use of the systematic and rigorous transcribing methods and trend analysis. Lastly, this type of research lends itself well to the creation of the theories that are new through the use of the inductive process, which can be tested with further research (Crossman, 2015).Unit 8: HND Business (Management) Business Research ProjectPage 2 of 9

DATA COLLECTION 3Observation methodObservation is a primary data collection method in which the investigator collects data based on their observation from a personal point of view (Mba-lectures.com, 2016).In the case of the research under study, the researcher want to gather information about the high employee turnover rate in the aviation industry. For this purpose, the researcher has to interact with the employee to observe their reasons on why there is the high turnover rate. The researcher has to be very keen and observant on the various segment of the aviation industry, and how they carry out their operation (Mantra, 2017). The observer has to do this without the knowledge of anyone as this might jeopardize the research, suppose the sample under study are aware that they are being studied.Personal interviewThe interview can be carried out in any of these three forms, structured, unstructured and semi-structured (Silverman,2009). Structured interviews are administered verbally in questionnaire form, whereby a list of the predetermined question is asked, with minimal variation and are closed-ended hence does not permit additional explanation. However they are stress-free to manage.On the other hand, the unstructured interview is carried out with very little organization or no organization at all. They do start with an opening question then the subsequent issues will depend on the response given by the interviewer. The semi-structured interview has various keysquestions which help in defining the area to be explored and allow the interviewer to ask more question suppose they require elaboration on a particular idea. This research will use the structured interview so that to make it easy in data analysis due to the time limit.Survey Questionnaire method is convenient method of data collection if the information is to be gatheredfrom diverse population. It comprises of a set of question which is related to the research problem. This questionnaire is typically printed set of questions, open-ended or closed-ended, whereby the respondent is required to give feedback based on their experience and knowledge onthe topic under study (Britten, 2013). Based on the subject under research, the researcher will Unit 8: HND Business (Management) Business Research ProjectPage 3 of 9

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