Project Proposal for Facebook CEO: Developing a Business Intelligence Dashboard

University of South Australia
Business Intelligence
INFS 2036
Study Period 2 2019
Part 1 Project Proposal
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Executive Summary
The main aims of this project is to prepare a project proposal for Facebook CEO. The
Project proposal is intends to develop a dashboard for the Facebook's company. This proposal
intends to follow the perspective of business intelligence system. The dashboard helps the
organizations to focus on their goals and ensures their business to run effectively. This
proposal includes the overview of the Facebook, prepares the questions to be answered by the
Dashboard, collects the data about the Facebook insights, searches the sample dashboards on
the websites and finally, identifies the potential challenges and issues for the Facebook
organization.
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Table of Contents
1. Introduction...................................................................................................................................4
1.1 Background of Organization..................................................................................................4
1.2 Objectives..............................................................................................................................5
2. Overview of Selected Key Priority................................................................................................5
3. Questions to be answered by Dashboard.......................................................................................7
4. Data and Data Sources...................................................................................................................8
5. Sample Dashboard.........................................................................................................................9
6. Potential Challenges and Issues...................................................................................................11
7. Conclusion...................................................................................................................................11
References...........................................................................................................................................13
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1. Introduction
This project prepares a project proposal related to Facebook. The Project proposal is
focus on developing a dashboard for the Facebook. This project proposal is a real world
business analytics, because the development of dashboard is based on the perspectives of
Business intelligence. Thus, this proposal intends to follow the perspective of business
intelligence system. Basically, business intelligence is a massive industry and business
intelligence system implementation for the Facebook organization has spread across a broad
spectrum. The dashboards are often times the focal point of mechanisms that build up a data
source and produces visual composition to the end users. The dashboard helps the
organizations to focus on their goals and ensures their businesses to be effective enough. This
Proposal includes the following areas,
 Overview of the Facebook.
 Preparing the questions to be answered by the dashboard.
 Collecting the data about the Facebook insights
 Searching the sample dashboard on websites.
 Identifying the potential challenges and issues for the Facebook organization.
1.1 Background of Organization
Social media is a powerful tool which is used to connect the business audience. Most
famous and effective social media is Facebook. The Facebook is a social network, as it uses
the terms like social utility. It is more useful and functional than just a connection tool. It
offers the users a variety of ways to publicly or privately share the data about their business
or personal life. It also provides the businesses to connect with the existing and potential
customers to create a business page which the user can like to show their appreciation for
posting questions or to learn about the business. Luckily, Facebook has a powerful and free
analytical tool like Facebook insights. Facebook insights are used to allow the user to easily
measure the performance of organization business page. The Facebook insights track the
page views, likes, reach and more. Facebook is used to provide the following features,
 Building the brand awareness.
 Getting followers to take an action.
 Communicating with the customers.
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