SEO Tools and Techniques for Analytics and Search Engine Optimization

RESEARCH METHODS AND PROJECT DESIGN
Background Information
Search engine optimization (SEO) is the procedure of cumulative the discernibility of
a website or a web sheet to operators of a web hunt engine. The term rejects the acquisition
of salaried assignment, denoting only to the development of voluntary consequences known as
"usual" or "organic" consequences.
SEO is done [517(7535), p.476] since a website obtains additional companies from a hunt engine
the advanced the website seems in the exploration consequences page. These companies can
then be transformed into clienteles. SEO may board dissimilar classes of exploration,
counting image hunt, video exploration, academic exploration, news exploration, and business-
precise vertical exploration engines. SEO fluctuates from local exploration engine
optimization in that the concluding is intensive on augmenting a occupational' online occurrence
so that its web pages will be shown by exploration engines when a operator arrives a native
exploration for its merchandises or facilities. The previous in its place is more absorbed on
national or international explorations.
Rank Ranger [1, pp.1376-1379, 2017] is a SEO Podium intended to normalise organization and
journalism for the digital advertising world by satisfying the essential for an inclusive online
advertising podium talented of chasing & checking movement data, combined with 3rd party
software and facilities, given that fully modified and modified reporting, hundred percent white tag
automatic intelligences and a proprietary web interface.
Problem statement
Effortless web is currently using RankRanger as a platform form to track rank movements for client
sites but does not value for money, company reporting [354(6309), pp.206-209] is therefore seen as
a viable option to fill in this gap in businesses.
Rank Ranger for Rank Tracking
Rank tracking is an SEO utility showing the position of an entity, on the Rank Ranger online platform,
there are ranks of websites for the SEO dashboard, an example of Job search websites.
General Objective
To investigate the Analytics and Search Engine Optimization tools and techniques that can take in to
account both analytics and financial matters.
Specific Objectives
 Examine the existing tools, Analytics for their online analytics and rankings.
 Examine Rank Tracking tools and their operations and how effective they are in their
respective areas of operations.
 Find the tools that integrate both rank tracking and analytics for business operations in
organizations.

Client dashboards.
Reportiz.io dashboard

Facebook metrics includes impressions, reach, clicks, unique clicks, CTR, CPC, Spend, People taking
action.