Urban Tourism: A Study on Borough Market in London

Running Head: URBAN TOURISM 1
Urban Tourism

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Table of Contents
Introduction.................................................................................................................................................3
Urban Tourism.............................................................................................................................................3
Literature Review on Urban Tourism...........................................................................................................4
Borough Market in London as Urban Tourism Area....................................................................................7
Methodology...............................................................................................................................................9
Purpose and objectives of Research........................................................................................................9
Data Collection........................................................................................................................................9
Results.......................................................................................................................................................10
Discussions and Conclusion.......................................................................................................................13
References.................................................................................................................................................14

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Introduction
Nowadays, people have been travelling around the breath and length of earth with different
objectives. The reason behind this could be anything leisure, business or educations which come
under a wide classification of the tourism. The improvements of technology and revolution of
sphere in global society has resulted in significant growth of tourism all over the world currently.
Tourism activity is the major aim for the improved extent of intercultural communication. It
plays a major role in the local economy of that state or city. It not only assists city’ economy but
it is also responsible for socio-cultural effect on population. In this field, urban tourism has
become one of the quickest emerging tourism segments all over the universe. The unknown
opportunities and increasing negative impacts on domestic people however are emphasizing on
the significance of dealing with this area in context of urban economy, cultural specifics,
community, and environment (Yildiz and Akbulut, 2013). Urban tourism is among the growing
business sectors in travel and tourism industry which has been emphasizing on safeguarding of
natural environment and refreshment and entertainment of visitors within the tourist places.
This report discusses and explains about the different aspects of urban tourism in London. It
includes a general introduction about urban tourism and reviews the literature on the topic by
considering the opinions and thoughts of different scholars. To understand the concept of urban
tourism, Borough Market in London is selected and a field research is conducted on the chosen
market. Borough Market is among the oldest and biggest food markets in London city which is
very popular as retail and wholesale food market in Southwark, London. Moreover, there is the
discussion about the research methodology which helps in collecting the data about the chosen
topic. The major aim of the below report is to know about the importance and role of urban
tourism at Borough Market in London. It shows how it can help in the development of local
community and its people.
Urban Tourism
Urban tourism is significant term that describes multiple tourist activities under which a city is
the major destination and a place of interest. Before understanding urban tourism, it is very
important to know about the urbanization that refers to the proportion of population in cities
rather than rural and distinct locations. This proportion of people is the major reason behind

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urbanization in various cities. As per a statistics, 14% of the population was urban in 1900 that
has increased to 47% in 2000 and now predictions for 2031 are 61% (McKercher, 2008). It is the
chief reason behind the development and evolution of urban tourism across the world.
Relatively, this tourism is very old and complex. Urban tourism is a wide concept that includes
different types of amusement activities which are conducted in urban areas. The progress of
urban environment and aptness of facilities and services are major attractions for tourists. It
includes both suitable and good transportation connections, effective trade and better atmosphere
for shopping, developed and modern technology and information, modern urban land, urban
culture and well-blooming market (Mason, 2015). Thus, various tourists decide several kinds of
cities as a place to spend their vacations and in this context, urban tourism in these cities are very
popular.
In generally, urban tourism is not just relevant to the relaxation tourism in the urban locations.
This is one of the major components but there are many other elements for urban tourism like
employment, business, and infrastructures, visiting relatives and friends and fashion purpose.
Urban tourism plays a vital role in achieving sustainable development of urban areas. This type
of tourism is multi-cultural in nature, but still this has gained very small attention. Due to
tourists, many cities get recognized for huge potential of captivating the people from different
parts of the world (Maciocco and Serreli, 2009). Moreover, it can be stated that urban tourism
has a significant role in both economic and social expansion of urban areas.
Literature Review on Urban Tourism
Tourism gains its significance as an industrial activity as the largest economic sector of the
world. There are various authors who have argued that tourism is a leading industry all over the
world. During past 50 years, tourism has been noticed by unexpected expansion. Nowadays,
there is a continuous improvement in the urban tourism activities. According to Behdost and
Pouahmmad (2015) urban tourism is one of the economic and social forces in urban
environment. It includes a sector which manages and promotes different experiences and
products to the population who have a broad range of preferences, motivations and cultural
perspectives (Behdost and Pouahmmad, 2015). In this context, Eide, Fuglsang and Sundbo
(2017) stated that the word urban tourism as a standard of modern type of lifestyle associated in
densely-populated cities. This type of tourism was started in 1950s and it is evolving very fast