Use Of Digital Marketing In a Specific Communications Strategy

Use Of Digital Marketing In
a Specific Communications
Strategy

Contents
Digital Marketing Strategy
Explain about the digital marketing examples that can contribute into the
communications strategy for the particular organisation as part of the
promotional aspect of the marketing mix

Digital Marketing Strategy
A digital marketing strategy describe as a series of actions that use online
marketing channels to achieve various goals. Most strategy plans will
summarize that which online channels and digital marketing tactics will use ,
in addition how much investment needs to be done on these channels and
tactics.(Sheng, and et.al., 2017) To create a digital marketing strategy some
steps need to be followed. These steps include define the brand, build buyer
personas, create S.M.A.R.T goals, choose the digital marketing strategies, set
digital marketing budget , brainstorm the strategy, launch the campaigns and
track the results.