THE USER EXPERIENCE DESIGN

Running head: USER EXPERIENCE DESIGN
USER EXPERIENCE DESIGN
Name of student
Name of university
Author’s note:

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USER EXPERIENCE DESIGN
Table of Contents
1. Introduction..........................................................................................................3
2. Strategy plane.......................................................................................................3
2.1 Product objectives................................................................................................3
2.2 User needs............................................................................................................3
2.3 Agile methodology...............................................................................................4
2.4 Questionnaire.......................................................................................................4
2.5 User persona.........................................................................................................4
3. Scope plane..........................................................................................................6
3.1 User stories...........................................................................................................6
4. Structure plane.....................................................................................................7
4.1 Navigation structure.............................................................................................8
5. Skeleton plane......................................................................................................8
5.1 Wireframe implementation..................................................................................9
5.2 Wireframe testing...............................................................................................11
6. Surface plane......................................................................................................14
6.1 Colour scheme....................................................................................................14
6.2 Site logo.............................................................................................................14
6.3 Typography and fonts........................................................................................14
7. Recommendations..............................................................................................15
8. Conclusion..........................................................................................................15
9. References..........................................................................................................16
10. Appendix............................................................................................................18

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USER EXPERIENCE DESIGN
1. Introduction
The present need for maintaining the updated system has developed concerns in the
OnlineAuct company. The company was previously performing using the conventional
methods of business but with the increase in business, the need of website is imminent. A
brief analysis of a website for the company is being discussed in this report. The complete
design of the website is being provided that illustrates how the users and employees would be
interacting with the website. The designing of the website is being done on the basis of the
principles of user experience and user interface design.
2. Strategy plane
2.1 Product objectives
The product that is being implemented in the OnlineAuct company would allow the
company to provide significantly improved services and products to the customers. The
customer satisfaction would increase substantially and simplified methods of gaining the
products of the company would be provided to the customers. The website of the company
would allow to be constantly updated regarding the new products and gain various products
at the lowest prices.
2.2 User needs
The customer of the company needs the website to be easily accessible. The
availability of all the main information on the website should be visible in proper font and
size. The customer needs the website for placing a product in the company for selling and
gain proper notification regarding any potential buyer. The buyers who visits the website for
purchasing any product should view all the available products of the company in the
homepage of the website so that they could purchase the products easily without any
extensive searching. The customer needs a website that could be trusted and easily available

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USER EXPERIENCE DESIGN
on the internet. There should not be any kind of useless information on the website that
misleads the customers.
2.3 Agile methodology
For the development of improved website in the company, the agile methodology
would be followed that would ensure the easy and accurate implementation of the complete
website (Mukhopadhyay and Gupta 2019). The agile methodology allows the introduction of
the website in the company in proper phases that ensures that all the discovered issues in each
of the phases are eliminated before the deployment of the complete website (Sayeed, Hassan
and Muttoo 2017). Agile methodology is the kind of process in project management that is
primarily utilised for the software development, where the demands as well as the solutions
are constantly evolving using the collaborative support of the self-organising and the cross-
functional teams plus the customers of the company (Kotaiah and Khalil 2017).
2.4 Questionnaire
Questions of customer needs
 What are the tasks that you feel comfortable doing?
 What are the pages that you desire in the website?
 What products do you need from the website?
 Do you wish to save your transaction card details in the website account?
 Do you think a search button has to be placed in the website?
2.5 User persona
Name Jack Ryan
Role Customer
Occupation Record store manager