Using Data to Build Business Practice

This assignment focuses on the importance of data collection methods for decision making and specifically highlights the use of a questionnaire. It discusses the reasons why a questionnaire is the best method for data collection and provides a sample questionnaire for gym renovation and expansion. The assignment also emphasizes the kind of data required for decision making.

USING DATA TO BUILD
BUSINESS PRACTICE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Reason why a questionnaire is the best method of data collection..............................................1
Kind of data which is required to be collected............................................................................2
Questionnaire for data collection and justification for questions that have been included in the
questionnaire................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Data collection is an important process through which information is gathered that can be
used for data analysis, decision making and for many other purposes (Lipuntsov, Beatch and
Collier, 2017). This assignment will lay emphasis on appropriate data collection method that can
be used for decision making, kind of data which is required for decision making.
MAIN BODY
Reason why a questionnaire is the best method of data collection
Data collection instrument
Information is one of the most important things which is required for decision making.
These data collection methods help in learning and understanding needs and requirement of their
customers. It also helps in analysing people’s opinion and their behaviour over certain
circumstances. It also helps organizations to segment their customers and create marketing
strategies in order to fulfil their customers’ needs and requirements (Ma, Wang and Jing, 2017).
There are various kinds of data collection methods that can be used for data collection that can
be further used for decision making. Some of the most commonly used data collection
instruments or methods are: interviews, questionnaire, observations, documents, records, focus
groups. But one of the most commonly used data collection instruments which is mainly used by
the organizations is Questionnaire.
Questionnaire for data collection
According to the requirements and future plans of the gym questionnaire is one of the best
and most effective data collection instruments that can be used by management of the gym for
decision making about renovation and expansion of the gym (Li, Meng and Jing, 2017).
Questionnaire consist of both open and closed ended questions which helps the organizations to
understand their customers opinion, needs, requirements and desires in a much better and
elaborated manner (Maniu, Maniu and Neamţu, 2019). With the help of open-ended questions,
customers can answer the questions as per their perspective and what they think and even if they
want to give any kind of opinion then thy can share their view point with the management of the
organization in a better and enhanced manner. Closed ended questions within a questionnaire
helps the organization to easily evaluate options that are mostly preferred or chosen by the
customers. In fact, closed ended questions are easier for respondents to answer and easier for
organization to analyse. Questionnaire developed for gym consist of both open and closed-ended
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questions. Open ended questions are useful to for gym to ask for their customers opinion that can
focus on while renovating or expanding and closed ended questions are useful for them to
analyse and evaluate their current facilities and services effectiveness and whether their
customers are happy with current services and facilities or not.
Kind of data which is required to be collected
For renovating and expanding the gym in order to increase customer satisfaction, first and
the foremost kind of data which is required by the management of gym is viewpoint of their
customers. Whether their customers are satisfied with them or whether they have any kind of
issue or not so that while renovating or expanding they can keep that information in mind and
take appropriate decisions (Reis, Maximiano and Ferreira, 2019). Questionnaire will help the
gym to collect required data which is useful for them in decision making. They need to mainly
focus on collecting data form their current customers as it is useful for them as will as this data
will also help them to understand current situation of their gym.
Questionnaire for data collection and justification for questions that have been included in the
questionnaire
These questions will be asked from customers of the Gym, so that they can understand
opinion, needs and requirements of their customers in an appropriate manner based on which
they can take effective renovation and gym expansion decisions that are necessary for long run
of their business.
Questionnaire:
1. Do you think facilities and services currently available within the gym are maintained and are
safe to be used?
 Yes
 No
2. Do you think facilities and services currently available within the gym are sufficient for all
the customers?
 Yes
 No
 No idea
3. Do you think that gym is overcrowded or the space available is sufficient for all the gym
members?
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 Yes
 No
 No idea
4. What the issues or problems that are being faced by you on regular basis in the gym?
5. Do you think extra equipment’s are required to be installed within the gym or not?
 Yes
 No
 No idea
6. Do you think current polices of gym are appropriate for their customers or not?
 Yes
 No
 No idea
7. What according to you, chances should be brought within the gym or its policies?
Justification:
This questionnaire has been designed so that management of gym can understand view
point of their customers. With the help of this questionnaire they will be able to understand
whether their customers are happy with their current services, facilities, equipment’s, policies
and many more. It will also help the gym to understand what are the main and current issues that
are being faced by their customers on regular basis of what are the things or changes that are
required to be focused on by their customers. Not only this, this questionnaire will also help
management of gym to understand and analyse their customer’s opinion regarding renovation,
expansion and changes that are required to be brought within the gym. This data collected will
also help then to understand what are the major and minor changes that re required by them to be
focused on so that they can take appropriate and effective decision which will further help them
in successful renovation and expansion of their business. It will also help them to focus on
enhancement of their customer satisfaction. So that even if in future they increase fee then it will
not affect their overall satisfaction of their customers.
CONCLUSION
From the above assignment it has been summarized that questionnaire is one of the most
appropriate method that can be used for analysing requirements and for decision making. It has
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also been analysed that questionnaire can help small organizations to understand their customers’
requirements and bring changes within their business.
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REFERENCES
Books and Journals
Maniu, I., Maniu, G. and Neamţu, B., 2019. Quality of life measurement instruments for
headache and migraine disorders. Applied Medical Informatics. 41.
Lipuntsov, Y.P., Beatch, R. and Collier, I., 2017, June. Financial Markets Data Collection Using
the Information Model of Interagency Cooperation and the International System of
Codification of Financial Instruments. In International Conference on Digital
Transformation and Global Society (pp. 417-430). Springer, Cham.
Li, W., Meng, Q. and Jing, S., 2017, July. Research on Data Acquisition Method for Intelligent
Instruments Based on Serial Port Network. In 2017 4th International Conference on
Information Science and Control Engineering (ICISCE) (pp. 1632-1635). IEEE.
Ma, H., Wang, X. and Jing, S., 2017, October. Design and realization of cement company's
intelligent instruments data collection based on C. In 2017 Chinese Automation
Congress (CAC) (pp. 5818-5821). IEEE.
Reis, C.I., Maximiano, M. and Ferreira, P.H., 2019, May. Care4Value: A tailored platform to
healthcare instruments in a Long-Term Care (LTC) environment. In ICHOM
Conference 2019.
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