Using Data to Build Business Practice

USING DATA TO BUILD
BUSINESS PRACTICE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Reason why a questionnaire is the best method of data collection..............................................1
Kind of data which is required to be collected............................................................................2
Questionnaire for data collection and justification for questions that have been included in the
questionnaire................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Data collection is an important process through which information is gathered that can be
used for data analysis, decision making and for many other purposes (Lipuntsov, Beatch and
Collier, 2017). This assignment will lay emphasis on appropriate data collection method that can
be used for decision making, kind of data which is required for decision making.
MAIN BODY
Reason why a questionnaire is the best method of data collection
Data collection instrument
Information is one of the most important things which is required for decision making.
These data collection methods help in learning and understanding needs and requirement of their
customers. It also helps in analysing people’s opinion and their behaviour over certain
circumstances. It also helps organizations to segment their customers and create marketing
strategies in order to fulfil their customers’ needs and requirements (Ma, Wang and Jing, 2017).
There are various kinds of data collection methods that can be used for data collection that can
be further used for decision making. Some of the most commonly used data collection
instruments or methods are: interviews, questionnaire, observations, documents, records, focus
groups. But one of the most commonly used data collection instruments which is mainly used by
the organizations is Questionnaire.
Questionnaire for data collection
According to the requirements and future plans of the gym questionnaire is one of the best
and most effective data collection instruments that can be used by management of the gym for
decision making about renovation and expansion of the gym (Li, Meng and Jing, 2017).
Questionnaire consist of both open and closed ended questions which helps the organizations to
understand their customers opinion, needs, requirements and desires in a much better and
elaborated manner (Maniu, Maniu and Neamţu, 2019). With the help of open-ended questions,
customers can answer the questions as per their perspective and what they think and even if they
want to give any kind of opinion then thy can share their view point with the management of the
organization in a better and enhanced manner. Closed ended questions within a questionnaire
helps the organization to easily evaluate options that are mostly preferred or chosen by the
customers. In fact, closed ended questions are easier for respondents to answer and easier for
organization to analyse. Questionnaire developed for gym consist of both open and closed-ended
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