Using Social Media to Enhance Internal and External Communication: A Case Study of Billabong

USE SOCIAL MEDIA TO ENHANCE ITS INTERNAL AND
EXTERNAL COMMUNICATION
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Executive Summary
The entire study has focused on the importance of using social media in order to enhance internal
and external communication in business. Henceforth, the organisation Billabong, under retail
industry has been selected. Three issues and strategies have been mentioned for understanding
the study. Impact of using social media for business purpose has ben elaborated along with
effective recommendation.
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Table of Contents
Introduction......................................................................................................................................3
Findings...........................................................................................................................................3
Issues related to use social media for external and internal communication of Billabong..............3
Analysis...........................................................................................................................................4
Strategies for Billabong to use social media....................................................................................4
Impact of using social media in context of internal and external communication........................6
Recommendation.............................................................................................................................7
Conclusion.......................................................................................................................................7
Reference list...................................................................................................................................9
Appendix 1.....................................................................................................................................11
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Introduction
At present, most of people use social media and it has been considered as one of the popular time
passing elements. Hence, in order to increase sales of venture, business organisations use social
media as it is an easy way to communicate with many people at a time. The study will focus on
the usage of social media in order to enhance organisational internal and external communication
of Billabong. Issues of the venture will be identified and based on it; strategies related to use
social media will be developed along with effective recommendation.
The problem statement of study is to identify issues related to not using social media in a venture
in communicational purpose.
Findings
Issues related to use social media for external and internal communication of
Billabong
Vague news and rumours
As per the viewpoint of Georgescu and Popescul (2015), everyone can access social media and it
is an effective platform to advertise products or services of a venture. However, many a times, it
is seen that users of social media spread vague rumours related to venture and it leaves negative
impact on the venture. In context of Billabong, as they use social media, it is observed that 20%
customers only believe on their three brands and as result products of other brands cannot hold
the contemporary market (businessnewsaus.com.au, 2016). Different memes related to product
price and quality have been created and it decrease sales of venture in the merchandise market.
The above-mentioned issue can be considered as external communication related issue in
Billabong.
Conflict among workers
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