The assignment content discusses Gordon's Dividend Growth Model and its application to calculate the intrinsic value of Sherwin-Williams Company. The model considers two factors: FCF (free cash flow) in the year 2020, which is higher than the dividend value per share in 2016, and the fact that Gordon's model does not consider retained earnings. The company has a highly levered capital structure with debt being twice the equity. Moody's investor services downgraded the company's rating from A2 to A3 due to significant increase in debt. The assignment also discusses unlevered beta (βu) and its application to calculate the cost of equity. The value of an unlevered firm is obtained by subtracting the tax shield from the levered firm value.