Value and Contribution to Organisational Success: Assignment

Value and
Contribution to
Organisational Success

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Importance of organization design theory in respect of its structure and strategies.........3
TASK 2............................................................................................................................................4
P2 Different approaches and techniques used for attracting, maintaining, developing and
rewarding HR to create skilled and dedicated workforce......................................................4
TASK 3............................................................................................................................................5
P3 Conduct research and use contemporary knowledge to support evidence for emerging HR
development...........................................................................................................................5
TASK 4............................................................................................................................................6
P4 (covered in poster).............................................................................................................6
CONCLUSION................................................................................................................................7
................................................................................................................................................8

INTRODUCTION
Organization change refers to a procedure which is adopted by a company in order to
change or update their strategies, technology, culture, process and other activities. Through this
company able to attain their objective in effective manner (North and Kumta, 2018).
Organization taken in for respective project is Unilever which belongs to consumer goods
industry and it was founded in 1929 as well as its headquarter is in London, United kingdom. It
offers its wide range of products i.e. personal care, food and beverage and many more at world
wide level. Topics included in this report are introduction about organization, its organisational
structure, concept of organisational design and two approaches related to HR function. Along
with this it will include evaluation of internal and external environment by using approaches.
TASK 1
P1 Importance of organization design theory in respect of its structure and strategies
Unilever is a dual listed public limited company as well as British Dutch multinational
consumers goods industry. Its headquarter is situated in London, UK and Rotterdam,
Netherlands. Its merchandise includes beauty products like Aviance, FDS, Tholl etc., food and
refreshment such as Alsa, Lyons, Ben & Jerry and so on. Along with this it also sells cleaning
products such as Biotex, Brilhante, Omo, Neutral etc., as well as personal care products like
Linic, Vibrance, Vaseline, White beauty and so on. Unilever is the oldest industry operating
worldwide such as in Denmark, Spain, Canada, Colombia and so on. The respective company is
operating in consumer good services which offer variety of products range such as personal care
products, food and beverage and many more. It was founded on 2 September 1929 by William
Lever, 1st Viscount Leverhulme, James Darcy Lever, Samuel van den Bergh, Georg Schichy and
Singrose. It has approx 150000 employees working in the industry. Unilever chairman is Marjin
Dekkers and CEO is Alan Jope.
Organization structure refers to outline of system that provide guidelines that how a
particular work will done so that it will completed in effective manner and leads to attainment of
goal and objective. It will include various activities such as role, responsibilities, rules and many
more (Chudzikowski, 2012). Along with this it will also describe about how information or
message flows from one level to different in a company. There are several types of
organisational structures i.e. hierarchical, matrix, horizontal or flat, network, divisional, line

organizational, team based and many others. Functional is define as structure which follow top to
down method and in this organization have specialised department for every functions.
Divisional structure is unit in which each and every division are delegated on the basis of
products range, location, customer and technology. Matrix is structure in which there is
combination of self contained unit as well as functional unit. Organization structure which is
adopted by Unilever is matrix organisational structure (Unilever, 2019.). In this structure an
individual report to more than one employer or superior as well as in this organisational structure
is defined as solid line or dotted line reporting. By adopting this strategy respective company
able to provide effective training to their strategic manager as well as it also enhance
effectiveness of functional manager.
Organization design is defined as a procedure which is use to align organisational
structure of a company which help in attaining objective and aim in effective manner. Through
this company also able to improve its procedure as well as it also help in enhancing profitability
ratio and market shares. This is so because employees get a proper guideline that how they have
to conduct their work so that they attain their target. There are various advantage of
organisational design which can be gain by Unilever such as enhance productivity, improve
communication, adopt new technology, improve procedure and many more (Schwabenland,
2016). Organization design strategy which is develop by respective company is that they are
going to improve their manufacturing process through advance technology that leads to
minimum wastage. Organization structure of Unilever support its strategy for organisational
design in various ways such as through matrix structure they able to utilize resources in effective
manner. Along with this, it is also by this structure manager's get capable to flow all information
to their employees in effective manner. Through this company able to attain their target as well
as objective properly by matrix organisational structure.
TASK 2
P2 Different approaches and techniques used for attracting, maintaining, developing and
rewarding HR to create skilled and dedicated workforce
There are various type of approaches which are adopted by a firm in order to ensure
about the HR functions that it is contributing in organisational designing in appropriate manner.
This will also help a manager in developing strategies in effective way which leads to attainment

of goal as well as objective (Bradley, 2016). In respect of Unilever there are major two
approaches which help them in ensuring about their organisational design i.e. they are adopting
new technology for manufacturing process which help them in minimising wastage. Explanation
of those approach are given below:-
 Training and Development:HR manager of respective organisation need to provide
effective training and development to their existing and new employees. This will help
staff to improve and skills and knowledge. Along with this, it will also act a source of
motivation as employees will be able to enhance their personality which will boost
confidence in them. Through this, they will put their more efforts for achieving goals and
objectives of organisation.
 Recruitment and Selection:Another approach which is adopted by HR manager of
Unilever is to recruit and select right candidate for right position so that they can perform
their task in effective and efficient manner. In addition to this, by recruiting and selecting
right candidate, it will help in increasing productivity and effectiveness of respective
organisation.
Through these approaches respective company able to adopt changes or organisational
design in effective manner which leads to achievement of objective properly. Along with this
there are several function that are conducted by human resource manager of respective company.
For example HR planning which they can analysis and then develop strategies accordingly in
order to overcome issues or fulfil any requirement. Along with this they also recruitment in
which they hire right person for the right job position as well as they also provide training and
development to staffs so that they conduct their work in effective manner with minimum lose.
TASK 3
P3 Conduct research and use contemporary knowledge to support evidence for emerging HR
development
Emerging human resource development refers to guideline which is adopted by
organization in order to develop employees personal as well as organizational skills, ability and
knowledge. In order to this employer of Unilever develop training and development programmes
so that their employees improve their skills which help them in attaining their objective of
adopting new advance technology of manufacturing (Von, 2013). HR practices which are

adopted by a company manager will help them in attaining their goal as well as objective. It is
also consider as factor due to which change occur in external as well as internal environment at a
workplace.
Respective company adopt situational approach in order to conduct proper planning so
that they can adopt new manufacturing technology in effective manner. Moreover they also use
internal and external approaches for recruiting employees who are experienced in technology
which improve production as well as reduce wastage. These human resource approaches are
responsible for occurrence of change in internal as well as external environment of respective
company workplace. This is so because when change conduct in these environment HR manger
of respective company need to develop strategies according as well as they also need to hire
employees who can conduct particular work in effective manner. Along with this there are
several approaches which can be adopted by respective company HR manager such as
Situational approach as well as Internal and external approach because through it their manager
able to develop appropriate decision which help in attaining goal in effective manner. This will
also help them in changing internal as well as external environment because they conduct
analysis through it which leads to identifying effective factors. On the basis of these Unilever
manager may adopt changes in order to enhance their effectiveness and attain goal in impressive
mode.
By evaluation above point it can be recommended to Unilever that it is necessary for
them to adopt changes on regular basis because through it they able to improve their process as
well as enhance employees knowledge. Along with this it is also need to implement HR practices
and approaches which will help in adopting changes in effective manner. It will also help them in
attaining goal as well as objective successfully. It is also necessary for respective company to
conduct training and development so that employees enhance their skill, knowledge and ability
which help them in adopting change in effective way.
Strength Weakness

 Adequate amount of funds:As
being an multinational company,
Unilever has large amount of funds
which help them to adopt their
change in effective manner.
 Lack of trained staff:Respective
company does not consist of trained staff
due to which they are able to adopt
themselves as per the changes. This may
directly or indirectly affect their outcomes.
There are various advantages and disadvantages which has occur due to change in technology
that is adopted by Unilever. It is explained as follows:
Advantages:
 By adopting such change in the organisation, Unilever will be able to product quality
goods and services which will aid them to satisfy their customers needs and demands.
Disadvantages:
 Due to lack of trained staff, employees of respective organisation will not be able to get
familiar with the change which may affect their performance in the organisation.
In order to evaluate change of new technology, respective company has to provide effective
training and development programme to their employees so that they can effectively use the
technology and perform their activities ineffective manner. Along with this, by making
appropriate use of advance technology, it will aid the company to gain competitive advantage at
marketplace.
Types of changes that can affect organisational design:
 Transformational Change:In terms of respective organisation, this change will bring
the major changes in business environment. For this, company has to formulate effective
strategy that will help them to adopt change in proper manner.
 Psychological Change:This change will aid the company to grab opportunities which
will help in growth and development of their business. Along with this, it will also assist
them to expand their business at global level.

TASK 4
P4 (covered in poster)

CONCLUSION
By evaluating above situation it can be summarize that for every organization change is
necessary because through it company able to adopt new things which help in improving
situation and working condition. For this it is essential to have proper knowledge of organization
and its working because it will help in developing strategies and planning. Moreover
organisational structure of a company also plays an essential role in attainment of objective and
target. This is so because through it employer able to communicate information to their
employees in effective manner. There are also different type of approaches which can be
adopted by an organisation in order to ensure effectiveness of HR function which is conducted
by a firm. Along with this there are several type of HR practices which help a company in
conducting work in effective manner by analysing internal as well as external environment.
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