Value Chain Analysis - PDF

REPORT

Table of Contents
Lululemon Athletica Inc..............................................................................................................................1
Value chain analysis:...............................................................................................................................1
Resource based view:..............................................................................................................................2
Tesla:...........................................................................................................................................................3
Ansoff matrix:.........................................................................................................................................3
Vision and mission analysis of the company:..........................................................................................5
DBS bank:...................................................................................................................................................6
SWOT analysis:.......................................................................................................................................6
Porter’s five forces:.................................................................................................................................7
References:..................................................................................................................................................8
Lululemon Athletica Inc.
Value chain analysis:
Value chain analysis is the model that helps in analysing the different resources of the company
(Gereffi and Fernandez-Stark, 2016). Lululemon Athletica Inc. is the company that deals with
providing athletic apparel to the customers at premium pricing. Following is the value chain
analysis of the company.

Firm infrastructure: The infrastructure of the company is appropriate. The company serves the
market with stores and by yoga centres.
Human resource management: There are approximately 6000 employees associated with this
company. The objectives of the employees at the individual level are aligned to the vision of the
company.
Technology: Information system of the company supports almost all its operations. Some of the
operations that are supported by the information system of the company are transactions,
inventory management, sales, procurement, purchase etc.
Procurement: procurement is done by following the supply chain of the company.

Marketing and sales: The Company believes that traditional methods of marketing are not
required. The company tries to work closely with the gym professionals and fitness personals in
order to promote the brand amongst the customers (Info.lululemon.com, 2018).
Operations and logistics: Lululemon is the company that serves the customers through their
retile stores. The very small percentages of its operations are conducted through wholesale
market which serves only the yoga studios and fitness centres. Inventory needs are estimated and
the products are outsources from countries. The distribution centre of the company is located at
Washington, Vancouver, Melbourne etc. (Investor.lululemon.com., 2018).
Services: Two types of services that is in store and guest education services.
Resource based view:
It is the approach that helps in identifying the competencies of the company by two of the tools
such as VRIO or VRIN framework (Hoskisson, Gambeta, Green and Li, 2017). In this case
VRIO framework is used to analyse the capabilities and resources of the company.
Resource/
capability
Rare Valuable Costly to
imitate
Exploits
opportunity
Strength/weakness
Company
culture
Y Y Y Y S
Customer
experience
Y Y Y Y S
Global
expansion
N Y Y Y S
Customer
loyalty
Y Y Y Y S
Brand
popularity
N Y N Y S
Product N Y N Y S