Value of Information

Running head: VALUE OF INFORMATION 0
VALUE OF INFORMATION
APRIL 5, 2019
STUDENT DETAILS:

VALUE OF INFORMATION 1
The Resource-based View of the firm refers to the strategic management theory. This theory
is greatly useful for the manager of firm in the project management. The resource-based view
is a model, which understands the resources as important to bigger firm presentation. In a
case where the resources state VRIO characteristics, the resources make able the company to
attain and endure the competitive advantages. In this report, Nettavisen’s competitive
advantage in disruptive turbulent market is discussed and critically examined by combining
principles and concepts of Resource Based View (RBV) and IT portfolio theory.
Resource based view (RBV) is fundamentally the approach of company, which takes into
consideration all the available resources at disposal of firm; evaluate them to decide the
procedure to use them advantageously or purposely to attain the competitive edge in a
market. By combining the principles and concepts of Resource Based View (RBV) of firm
and IT portfolio theory, the two assumption such as resource immobility and resource
diversity can be considered to decide whether the company is capable to make sustainable
competitive advantages by rendering the structure for deciding whether the procedures or
technologies render the real advantage above the market (Semenov, 2017).
The principles and concepts of resource based view of the firm and IT portfolio theory state
that human capital management practices of firm may contribute considerably to sustaining
competitive advantage by making proper knowledge, expertise and using technologies in the
firm that are complex to reproduce. Technologies touch survives, and as such advances in
reaction to altering needs. To keep with the alterations, it is required to be on high-alert for
resource and ability, which render the competitive advantage. The resource-based view
(RBV) strategy is very helpful in getting this by letting the people assess expanded
contribution coming in from various rooms. The combination of these theories create the
chances to establish the competitive advantage. In this way, by making resource diversity and
resource immobility, the maintainable competitive advantage may be made and sustained.