Value of Information: IT Portfolio Theory and RBV

Running head: VALUE OF INFORMATION
Value of Information: IT Portfolio Theory and RBV
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Task 1: Competitive Advantages of Nettavisen.....................................................................2
Task 2: Concepts and Principles of RBV and IT Portfolio Theory.......................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
Nettavisen is one of the most leading online news web site in Norway. After the 2009
financial crisis, they experienced an increment in their market profits and shares due to the
effectiveness of news and by using some of the major disruptive business models. They even
enabled less number of staff to subsequently outcompete respective powerhouse legacy
publishing companies and efficient media players of Facebook and Google.
Discussion
Task 1: Competitive Advantages of Nettavisen
Major Competitive Benefits that Nettavisen hold over the New Media-Players, Facebook
and Google as well as Legacy News Publishing Firms within Norwegian Market
An online new web site, Nettavisen was eventually competing against several large
and popular news publishing companies or broadcasters in the most rapid and growing
market to publish their news for the readers (Barney & Hesterly 2012). They had the ability
to increase their respective profits and market shares after utilization of few extremely
disrupted business models that allowed them to eventually outcompete the various
powerhouse news legacy publishing firms. In the early days of an online survey, it was
analysed that previously existing news firms thought that their respective brands are quite
efficient and established. Thus, they could easily try with the new digital platforms (Weill
and Aral 2006). Nettavisen however was capable of proving them wrong after establishment
of one of the most prominent online news web site within a short span of time. It was a major
success for them and it separated them from others.
During the year of 1996, Nettavisen became a complete online start up web site and
by the year of 2008, each and every business model was being changed by them. They were
acquired by two legacy firms in news world, one being Spray from Sweden and second being