Value of Information - IT Portfolio, RBV and Resources

Running Head: VALUE OF INFORMATION
Value of Information
Name of the Student
Name of the University
Author Note

1
VALUE OF INFORMATION
Table of Contents
Task 1 a............................................................................................................................................2
Identification of various IT assets and their business value returns mentioned in the case study
using the IT Portfolio theory........................................................................................................2
Task 1 b............................................................................................................................................4
To what extent does this organization have an IT portfolio which provides a balanced view of
value, risk and return?......................................................................................................................4
Task 2 a............................................................................................................................................5
Based on the Resource based view of the firm (RBV), develop a list of resources and
capabilities that the organization has access................................................................................5
Task 2 b............................................................................................................................................6
How do you think that resources and capabilities add value and rarity for Gap.........................6
Reference.........................................................................................................................................9

2
VALUE OF INFORMATION
Task 1 a
Identification of various IT assets and their business value returns mentioned in the case
study using the IT Portfolio theory.
Assets IT Portfolio
asset class
Business value
Artificial
Intelligence
Informational
Asset
Artificial Intelligence has been acting beneficial for the
GAP. As after the termination of the creative designers
the company is completely dependent on the aspects of
artificial intelligence in order to understand the trend
and act accordingly to the set trend. this evaluation of
the trend enjoys benefits of creating reference of the
trend that must e followed during the course of the
business.
Big data Informational
Asset
Big data acts as the platform of artificial intelligence
that has been used to analyze the target audience of the
market that helps the brand to decode the style that the
brand needs to develop to get into the top tire of the
trends (Copeland, 2015). Big data also helps in
understanding the demands of the audience that create
the audience base of the brand.
Branding Strategic Asset Branding of the organization is very important in
today’s society as the clients depend on the brand more
than the product that they are purchasing from the
organization. This strategy of branding of the product-
is considered to be one of the most efficient technology
to market for the product that is to be launched in the
market recently.
Consumer
Behavior
Strategic Asset Customer behavior acts the most important aspect
of evaluating the organization in case the organization
has been dealing with the clothing that is completely
dependent on the acceptance of the mass with regards
to the daily change of mood of the clients on which the

3
VALUE OF INFORMATION
clothing company is based on (Ketokivi, M., 2016).
. This is the reason that checking o customer behavior
observation plays an important role in the process of
the building of the organization.
Marketing Strategic Asset Marketing is the most important strategy for the
clothing companies to set the tends in the society and
uplift the characteristics of the organization as a global
brand (Bonardi and Bergh, 2015). This growth in the
brand stature is possible only with the help of the
proper marketing of the product. This proper marketing
of the product also engages the branding to the people
who are the potential clients of the brand. The
establishment of the brand happens only when the
brand is able to reach out to the people and make the
production of their brand reach the global level.
Operational
Management
Transactional
Asset
Operation management is the most important aspect of
any organization. This aspect gives the content of the
fact that the methodology that has been proving to be
the most important aspect of the organization as the
operation manager is uncharged of the operations that
are being undergone during the course of the
manufacturing methodology (Sodhi, 2015).
Predictive
Analysis
Infrastructural
Asset
Predictive analysis is required in the clothing
organization as the trends that are to be coming in
future has t be predicted in order to start manufacturing
clothing with respect to the upcoming trend is
prediction of the upcoming trend helps the organization
to decide the trend of the clothing that are required to
be made.