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IBM's Value Proposition and Leadership

   

Added on  2020-05-16

6 Pages1133 Words143 Views
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Running head: THREADED DISCUSSIONDiscussion on value proposition and leadership style: A case study of IBMName of the student:Name of the university:Author note:
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1THREADED DISCUSSIONTable of contentsPrimary value proposition of IBM.............................................................................................2Aligning Transformational leadership with IBM.......................................................................3References..................................................................................................................................5
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2THREADED DISCUSSIONPrimary value proposition of IBMValue proposition deals, which the unique values which enhances the reputation ofthe companies and organization among the customers. In case of IBM, the unique valueproposition was many. One of this was personal interaction with the clients. This is inresponse to the assumption that the clients lacked the ability to make practical application ofthe learnt skills into the execution of the workplace activities (CNN Money, 2018). Thisattempt did not prove fruitful as the experts were in a hurry to bring renovate the workplacescenario. Lessening the costs and contracting a huge portion of the customers to the ITdepartment cannot be considered as a value. This is because the other customers are deprivesof the services levied by IBM. Neglecting the strategies reflects opposition to theorganizational values in case of IBM. Using the strategies to close the deals andmanufacturing items on the self efforts is a foolish act towards luring the customers towardsthe brands (CNN Money, 2018). Providing alternative payment options to the IT customers represents theconsciousness of the IBM staffs regarding valuing their needs, demands and requirements.Variation in the payment options provides enough space to the customers to exercise theirpurchasing power. Being able to answer the needs of the customers, through the delivery ofquality goods, is one of the other values, which enhances the reputation of IBM. Incomparison to the progress, supplying quality products helps IBM to achieve success.Seeking innovation in the quality of the manufactured products has enabled IBM to gainloyalty, trust and dependence from large number of customers. The major drive behind this isthe development of strategic framework and maintaining transparency in the execution 0ofthe business activities (Osterwalder et al., 2014).
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