Values, Ethics and Working Collaboratively

This report discusses the significance of values, ethics and collaborative working in organizations. It explains the concept of ethics and how it impacts an organization. It also covers the corporate social responsibility of Sainsbury and ethical guidelines for soft drink companies. Additionally, it discusses food and health regulations and legislation for customer information protection. The report also explores the reasons for team collaboration, policies that guide collaborative working and strategies for collaborating outside the organization.

Values, Ethics and
Working
Collaboratively

Table of Contents
INTRDUCTION..............................................................................................................................4
TASK...............................................................................................................................................4
Explain the concept of the ethics and what it means to an organization.....................................4
How businesses contribute to wider community and explain the corporate social responsibility
of selected company....................................................................................................................5
TASK 2............................................................................................................................................7
Ethical guidelines which the soft drink need to consider............................................................7
Marketing and advertising laws company needs to follow.........................................................7
Explain the food and health regulations need to be consider......................................................8
Explaining the legislation that organization needs to comply for the protection of the
customers information.................................................................................................................8
TASK 3............................................................................................................................................8
Why team collaborate.................................................................................................................8
What policies guide collaborative working.................................................................................9
How to collaborate outside the organization...............................................................................9
How does an company collaborate in a diverse team...............................................................10
Effective strategies for motivating a team within organization................................................10
Explain the consequences of a poor collaborative working......................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRDUCTION
In commercial companies it is a highly important business activity to be considered
because ethics in organization are mainly developed with help of two crucial elements. Out of
these element first element is the organizational policy which is required by senior management
for establishing effective regulations and rules. With help of these rules and regulations overall
activities of company and their services are easily worked in systematic manner (Menghwar and
Daood, 2021). It also helps to ensure that common ethics of the organization must stop the wrong
activities of the companies or their employees effectively in various aspects. It includes giving
low salary, discrimination or inequality between employees, activities of unfair recruitment and
firing etc. The chosen company is Sainsbury which is headquartered in United Kingdom. The
company was established in 1869 and this firm is dealing with wide range of products such as
grocery items, home appliances, food products and others. This report will cover the explanation
of ethics and what it means to an organization, in which way business contribute to wider
community and describe the CSR of chosen organization. It also covers the ethical guidelines the
soft drink needs to follow.
TASK
Explain the concept of the ethics and what it means to an organization
Ethics is defined as a professional value which is maintained by organization in the in the
form of belief and principles between all categories of employees (Burke and Larmar, 2021. Due
to maintaining these value and belief strong positive relationship is easily developed between
employer and employee or employer and customer for in long term. Due to having importance of

ethics, it is applied by organization in their activities and services legally which leads to increase
their productivity at maximum level. In context to Sainsbury, due to maintaining ethics in their
services and activities their goodwill or positive brand image are easily sustained in market for
long time. In ethics various principles and guidelines are involved which decides the mode in
which an individual need to behave in the company.
 Control malpractice in business – Ethics in organization mainly impact the operational
activities of organization which supports them to identify that what is wrong and
appropriate. This type of ethics helps the firm for fixing specific principles and due to this
regulation are effectively obeyed by all levels of departments and employees effectively.
Due to following of various regulations and rules effectively by company, their portfolio
and performance are easily sustained between customers for long time. With help of these
principles and rules Sainsbury are able to ensure that their employees are not involved in
any misconduct activity which includes block marketing, misleading, fraud promotional
functions and others. In relation to Sainsbury, management must facilitate their best
quality to all customer segments at average cost.
 Ethics drives the worker’s behaviour – Due to the use of effective ethical culture
organization are able to stop or reduce the conflict between employees at maximum level
in their workplace area. Because for organization employees are one of the most
important asset for enhancing their profit level in effective manner (D. Urquhart and J.
Craigon, 2021). Ethics is also essential for ensuring that services and operational
activities of the firm are done in systematic manner by the employees. In respect of
Sainsbury, company's ethics must ensure that management is facilitating effective support
and good working atmosphere to their all employees. According to the ethics
management also need to to identify the problems of their employees and customers
accurately. In this way company are able to maintain positive relations with all customer
segment and employees in long term.
 Enhancing organization reputation – The reputation of this company has the main
impact for capturing large market share. Because Sainsbury is one of those company who
already have good reputation in market and due to this firm are able to increase the
attention of users towards their product and services easily. In context to Sainsbury, their
main aim of implementing ethics is to facilitate best quality products and services to

customers according to their desires and wants. Due to providing reliable and quality
product to users their goodwill is easily sustained in minds of customers for long time.
How businesses contribute to wider community and explain the corporate social responsibility of
selected company
The company have various opportunities for supporting their society in effective manner.
With help of various donations scope of company opportunities is easily increased for providing
long term support in various ongoing projects. There are various techniques which is applied by
organization for increasing the support to communities and those techniques are -
 By tapping and diversifying into new market area.
 Organization must offer jobs to various peoples who are highly talented and knowledge
which leads to increase employment level at higher rate.
In which way Sainsbury has performed its corporate social responsibility
Corporate social responsibility is defined as a principle which is followed by organization
for run their activities smoothly and also for increasing their contribution in society. The various
techniques of CSR totally depend on their main part and these techniques are highly support the
overall growth and development of society There are different types of techniques which is used
Sainsbury for supporting the society which are described below -
 Cooperation with food bank – It is necessary for organization that they must realize
importance on the wastage of food products (Fonseca, Amaral and Oliveira, 2021).
Because due to enhancing waste in food products stress is increased on the atmosphere in
the form of destroying natural beauty of atmosphere. Due to this it is essential for
Sainsbury that they must guide people about the importance of food and also focus on
donating food products to users in several occasions.
 Support for the community programs – In relation to Sainsbury, management must
consider on donating to the various charitable trust which are accomplished with the help
of local outlets. Various stores of organization have small budget, limited and also focus
on provide support on different types of issues which are highly complicated to the local
society.
 Fundraising – In relation to Sainsbury, management must allow fund raising. Because
with help of funds company are able to carry out their sales in various outlets at
maximum level and it is one of the part of corporate programmes with help of various

charity partners. For example, management is focusing on generating funds with help of
reliable trust which includes Felix Project and Trussell Trust and others.
 Equipment and food product – Mainly organization donates various food products and
surplus of business to different charitable trust such as Felix Project and Trussell Trust
and others. With help of these type of trust organization is able to facilitate full support to
society or community for changing their life style and also for fulfilling their basic needs
in time. In context to Sainsbury, management must generate funds with help of sale in
their products.
TASK 2
Ethical guidelines which the soft drink need to consider
There are various guidelines which is essential to consider by soft drink company and
those guidelines are described below -
 Floating island of the plastic waste – According to the survey of 2017, it is identified
that island of the plastic waste is the crucial problems. The plastic bottles or the top of
bottles is a type of common plastic. Therefore, it is a one type of obligation for the
company in aspect of soft drink which needs to stop the use of plastic at maximum level
for saving the earth atmosphere from different kinds of threat.
 Sugar – a sticky problem – In present time sugar is one of the major reason for
increasing the disease and reducing the health of various customers (Gamble, Clinton and
Díaz-Moriana, 2021). The problems which is related with the health of people are
diabetes, heart problem and others. Therefore, it is a major obligation for the respective
company which they need to focus for decreasing health problems during the time of
consuming soft drink. Due to this organization need to stop the usage of those ingredients
which is highly dangerous for the people health.
Marketing and advertising laws company needs to follow
Advertising to business – Security of business from various advertising laws and
deceptive that involves law on marketing to the company (García-Pérez, García-Garnicaand
Olmedo-Moreno, 2021). All types of adds or advertisement required to be genuine as well as
correct. Due to facilitating genuine and correct information to customers through adds, they are

easily attracted towards company's products and services effectively. During the time of
advertising company are not able to misguide the customers in any situation.
Advertising to customers – Entire dealing of laws and regulations impact the ways of
business marketing to customers effectively. These type of regulations and laws facilitating
safety to customers and it comes from consumer protection from various unfair trading
regulation in year 2008 but it is rectified in year 2014. Due to the effective implementation of
various laws and regulations company are not able to misguide their customers in various
advertisements.
Explain the food and health regulations need to be consider
Administration food and drugs is obliged for ensuring that local and imported items of
food are correctly sealed, wholesome, sanitary, nutritious and safe. The main laws which is
strictly followed by FDA are public health service act, federal food act and cosmetic act. But out
of these the food and health act is an effective law which is used by the firm for fixing and
maintaining standards in their food items for long time. Due to the effective implementation of
these laws by government firm need to regulate their supplies, warehouses and also ensure that
food products are available to customers with safe mode.
Explaining the legislation that organization needs to comply for the protection of the customers
information
The company need to follow the information protection act of 1998 and according to this
act it is mandatory for firm that they must secure the personal information’s of consumers
effectively. Due to keeping information safe the positive relationship between company and
customer are easily sustained for long duration (Jackson and Bridgstock, 2021). This law allows
the organization to accessing or analysing various types of data which is already saved in their
system. This law is an important part of legislation which regulate and increased the personal
data in the United Kingdom. Protection law of information also supports the consumers for
keeping their personal data safe and secured.
TASK 3
Why team collaborate
Collaboration is defined as a group of individuals in the form of team and here employees
accomplish their work in effective manner. The other advantage for using this method is that

vision, mission and goals of firm are easily sustained for long duration. In collaboration
conference and virtual teams are also conducted with help of online cloud room and due to this
information’s are easily accessible for both organization and customers. Due to this company are
required to encourage the collaboration between various groups. Some of the causes which are
faced by organization during the time of collaboration are described below -
 Increasing problem solving ability – In organization collaboration allows the people
with various backgrounds for getting expert and talented employee in the organization.
With help of developing large talent pool chances are easily increased for resolving the
problems of various customers and lower employees in time. In context to Sainsbury, it is
necessary for their employees they must do their work with team spirit which leads to
remove or reduce the requirements of infrastructure and finance.
 Increasing productivity – When the employees of Sainsbury do their work as a team
then definitely the complicated or difficult task are finished easily and in time (Jamal,
Kircherand Donaldson, 2021). Each employee conducting for the assignment are
accountable of attaining the certain goals which is connected with the strength and
expertise of the employee and also reduced the time of accomplishment
What policies guide collaborative working
In the organization employees do their job in the form of team by applying various
arrangement and methods internally. People functioned together as a team for specific time
period.
Key elements Collaborative working -
 Due to working as a team employees are able to finish the targets of company in time and
also with more conveniently. Due to this productivity and performance of easily
increased at large scale within short duration.
 Due to having effective team employees are able to employees are able to distribute their
task into various parts. Due to this stress and workload and stress of every worker are
easily reduced and work are done in smart way.
 In team work time and investment both are very less which is very good for organization
and due to this roles and responsibilities of the firm are finished in time.

How to collaborate outside the organization
The external collaboration plays the crucial for sustaining the positive brand image of
company in market. In external collaboration customers are connected from various digital
platforms which includes Twitter, Facebook, Instagram and others. Due to the arrival of outside
collaboration value of business is easily increased and constructed and it is highly important. In
collaboration from outside organization basically two components are involved which are
described below -
 Enabling additional safety – In the procedure of collaboration personal information’s of
customers are highly secured by the organization. Because for securing various types of
data organization are used updated equipment's and AI technology. Due to the use
various technology and collaboration with outside company sharing of unauthorised data
to customers are easily reduced at maximum level. Due to the use of these type of
additional security the trust of customers is easily sustained towards company for long
time.
 Collaborate with partner companies – When organization run their functions on the
basis of big ideas they involved number of peoples from the organization (Keahey, 2021).
Then in this way company can use the claim in management for modifying the guest
management. It also permits the other companies for sharing in that obligation
How does an company collaborate in a diverse team
There are various core elements which is important for the organization and also have
clench to make a collaborative culture in order to support diversity in the group. Those elements
are explained below -
 Look for the leadership qualities to drive collaboration – It is very challenging for
manager as a leader for giving appreciation and recognising them equally to all
employees according to their performance and productivity level. But due to providing
recognition and appreciation workers feels that they are highly valuable for organization.
Due to these feeling they easily put their full effort in their job role which leads to
increase the profit margin of organization within short duration at maximum level.
 Be transparent – It means that fairness and transparency is a very important part for
organization to run their activities and also for managing the employees in effective
manner. Because when transparency is sustained by top level management within

organization then definitely mutual understanding between employee and employer are
effectively developed for long duration. In this way work are done in systematic and
effective way from employees in the form of team.
Effective strategies for motivating a team within organization
In present time when corporate when corporate world are having experience people for
their work, there are many possibilities to stuck in day to day life. It is also responsible for
decreasing motivation level of employees in their work. Therefore, motivation level is highly
essential for company. Effective leadership technique helps the workers to do their job role with
full interest and passion in various ways which are described below -
 Established effective communication – Company need to ensure that there is effective
interaction and communication between employees in job role and responsibilities and
also with customers. Because without effective communication organization are not able
to facilitate quality products and services to customers in time. It leads to decrease the
productivity of firm at maximum level.
 Sharing set goals – The higher authorities of respective organization they required to
make clear achievable aims according to their vision (Martínez Herrero and Charnley,
2021). Due to clearing the concept of vision, mission and objectives in the minds of
employees by higher authorities their target and goals are easily finished within less time.
 Align teams – In big and effective firm workers are able to do their work in the form of
team in systematic and good way. Because in this type of organization employees are
highly comfortable and all types of resources are provided by senior management
according to their requirement in their job role.
Explain the consequences of a poor collaborative working
There are various consequences which is faced by organization due to poor collaboration
and those are described below -
 Poor execution of strategy – The main purpose of utilizing collaborative activities is to
develop strategies which is highly beneficial for attaining the mutual objectives
successfully. But in ineffective collaborative functioning company are not able to
implement their technique effectively. Therefore, due to the negative effect of this type of
collaboration risk are easily increased in the performance of organization.

 Negative effect on the team and morale cohesion - The staff inside collaborative
interfaces can spend major of their time. In it, if the expertise is not that productive or
problematic then it can impact the motivation of the team in the negative way. Here
people also give more importance regarding various equipment’s because without proper
equipment’s they are not able to finish the task in time.

CONCLUSION
After the analysis of above information, it is concluded that ethics are highly important
for any organisation to keep the standard in their service and product in long term. Due to the
effective use of ethics, rules and regulations misconduct activities are highly reduced from the
employees. In this way the goodwill of the company is easily sustained between society and
market for long time. The ethics in the company are not depended with the organisational
culture. In addition to it, business ethics have an essential impact in the corporate life.

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