Values Ethics and Working Collaboratively

This report discusses the concept of ethics and its significance in an organization, ethical guidelines required by soft drink companies, marketing and advertising laws, food and health regulations, and the importance of team collaboration in an organization.

Values, Ethics and
Working
Collaboratively

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Concept of ethics and its significance in an organisation...........................................................3
How businesses contribute to the wider community...................................................................4
TASK 2............................................................................................................................................6
Ethical guidelines required by soft drink company to follow market drink in UK.....................6
Marketing and advertising laws which should be complied by soft drink company..................6
Food and health regulations will need to be considered by soft drink company........................7
Which legislation must the organisation comply to ensure the protection of customers and
their data?....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10
Online........................................................................................................................................10

INTRODUCTION
Value and ethics play important role in accomplishment of desired goals. It justifies the
behaviour of people working in an organisation according to their intentional activities. Ethical
values includes integrity, honesty, responsibility and self discipline (Hampton and Welsh, 2019).
It guides businesses what is needed and what is not according to the particular regulations and
laws. It helps organisation in achieving prescribed goals in efficient manner. It minimizes risk
and negative elements like discrimination and fraud from the organisation which leads to its
successful growth. This report is based on Unilever which was established on 2 September 1929
and headquartered in London, England. It is a multinational company which offers consumer
goods like food, supplements, beauty products, vitamins and minerals. This report will include
concept of ethics and its significance in relation to organisation. It also includes ethical guideline,
marketing and advertising laws, food and health regulations. This report further includes
importance of team collaboration in an organisation. At the end, strategies are mentioned which
are used to motivate team and consequences of poor collaborative working.
MAIN BODY
TASK 1
Concept of ethics and its significance in an organisation.
Organisation consist of diversified people from different background who follow their
own customs and beliefs. Ambience and decorum can be maintained with the help of ethical
values which is necessary for every business (Lantos, 2018). Principles and guidelines should be
followed so that all the employees behave according to the particular set of instructions.
Employees of Unilever behave in particular way which creates positive environment and reduce
conflicts and miss understanding at the workplace. Ethical values help Unilever in becoming
multinational company with good brand image. It helps in strategic planning and decision
making process which proves beneficial for organisation.
Concept of ethics involves defending, concept of wrong and right and systematizing of
behaviours. It helps employees in choosing the right path which is required for the effective
operations within the business. Employees performance also improved when they follow the
concept of ethics. Values helps employees in fulfilling their roles and responsibilities which

results in higher growth and development. Knowledge and relevant informations are shared
effectively with increased cooperation because of ethics and values. It creates the brand image
and removes obstacles and negativity from the operations. Competitive challenges are easily
accepted by Unilever because employees follow rules and regulations in ethical way. Importance
of ethics are mentioned below:
 Creating credibility: People give more respect to those organisation who follows ethics
and values (Dominelli, 2018)(Leroi-Werelds, 2019). It increases social responsibilities
and enhance corporate governance of Unilever. Brand image of organisation depends on
the values and ethics of employees.
 Long term gains: Organisations who follow values are more often create long term
profits. Unilever establish strong base which help them in profit generation. Values are
essential part of organisation which decides their growth and failure.
 Improve decision making: Strategic decision help organisation in taking right decisions
on right time which help them in utilisation of all the resources in effective manner.
Unilever find new opportunities which help them in acquiring market area on global
platform.
 Uniting leadership and people: Ethical values help employees in building strong and
positive relationship among themselves. Trust and loyalty plays important role in
effective operations in Unilever. It leads to better coordination and communication which
help Unilever in achieving goals.
 Satisfy basic wants: Values create positive work environment which leads to better
mental health of employees. Fair and honest employees create better organisation which
generates more revenues. Unilever focus on the employee satisfaction and fulfil their
basic needs which are required at workplace.
Organisational ethics and values are very important as it helps in smooth operation and enhance
the creativity of employees working in the organisation. Innovative and new ideas can be
developed with the help of positive environment. Unilever train their employees so that they
follow particular set of values to accomplish the targets.
How businesses contribute to the wider community.
Businesses should follow corporate social responsibilities which is a self regulating
model. It assist businesses in effective operations by fulfilling all the social responsibilities

(Friedrich and et.al., 2019). It boost morale and confidence of employees at workplace which
results in improved performance. Interaction with stockholders regarding social and
environmental concerns takes place with the help of corporate social responsibilities. It includes
volunteering, efforts and strategies of Unilever in the marketplace. Unilever regulate their
corporate social responsibilities to attract customers, influence public perceptions and create
reputation in front of stakeholders. Unilever maintain relationship with their suppliers, local
communities, consumers, shareholders and consumers on day to day basis which results in
broader reach. They try to expand their business in socially responsible manner. Unilever focus
on minimizing the impact of environmental factors which reduces their profit generation.
Managers of Unilever create separate provisions for charity so that they serve necessary needs of
society (López Peláez, and et.al., 2018). During pandemic they feed various needy people and
offer meals who lost their source of living. Unilever aims to plant more trees which increase
oxygen level and reduces the impact of carbon dioxide in environment. This results in better
health rate of people living in the society. Some of the other corporate social responsibilities
which are followed by Unilever are mentioned below:
 Waste free world: Unilever focus on the recycle and reuse method which help in
reduction of wastage. They interchange the plastic bags with paper bags which results in
clean and green environment.
 Raise living standards: They offer products which boost immunity and increase stamina
of customers. This results in healthy lifestyle of people which create better workforce for
society. High quality of products are offered by Unilever which maintains the health of
people.
 Respect human rights: Unilever respect their employees, suppliers, customers and
stakeholders which help them in building strong relationship in the society. Various laws
and regulations are formulated to safeguard the rights of human which help them in
creating brand image.
Unilever always try to understand the behaviour of employees which help them in maintaining
decorum in their organisation. Corporate social responsibilities play important role in growth and
development of the company. They have started to take feedbacks and reviews of customers
which help in modification of products according to the demand of market.

TASK 2
Ethical guidelines required by soft drink company to follow market drink in UK.
To set up the soft drink company in UK, company have to follow certain rules and
regulations which are mandatory to fulfil for health and safety purposes (Janabi and Alkaim,
2020). Ethical guidelines help soft drink in smooth operations which are formulated by
government. Following are the ethical guidelines which have to be fulfilled by soft drink
company are mentioned below:
 Electricity and water conversation: Natural resources are very scarce and they have to
be preserve for future usage. These are non renewable resources which are effectively
and efficiently used by soft drink company. UK government impose penalties on
companies who exceeds the limit of usage of these resources. Managers of soft drink use
advance technology so that they reduce the wastage of natural resource.
 Chemical management: Harmful substances and chemicals are injurious to health. Soft
drinks companies use some chemicals in their manufacturing process which should be
avoided to maintain the positive health rate in society. Government of UK strictly
prohibit the use of harmful substances in food and beverages.
 Introduction of recycle program: Soft drink companies use plastics which harm the
environment. Government imposed some restriction on the usage of plastic that is why
soft drink companies use cans which are easily recyclable. Managers need to supervise all
the activities so that they manage their waste in effective manner.
Marketing and advertising laws which should be complied by soft drink company.
Every business should promote their products in ethical manner so that they influence
people in correct way (Moussa, McMurray and Muenjohn, 2018). Right information and
knowledge should be conveyed by company so that people identify that they have to use
particular product or not. Government of UK formulated some of the laws for marketing which
are Consumer Protection from Unfair Trading Regulations 2008 and Business Protection from
Misleading Marketing Regulations 2008. Food industry need to focus on their labelling during
advertisement which should be properly and clearly disclosed in front of customers.
The Food Safety Act 1990 is a legal framework which should by followed by soft drink
company in UK. It includes processing, distribution and production of food (Wei and et.al.,

2020). Marketers need to advertise their products in ethical way which create positive image of
brand in market along with health safety measurements. An independent department is
constructed by UK government for hygiene and food safety which is The Food Standards
Agency. It regulates all the advertisement and marketing activities within the country. Soft drink
company strictly follow all the rules and regulations which are formulated by government so that
it built trust and loyalty with customer base. Soft drink company should create transparency in
branding and labelling so that customers take decisions for consumption of that particular
product.
Food and health regulations will need to be considered by soft drink company
Government of UK established certain rules and regulations which are mandatory for
food industry (Javed and et.al., 2019). Health and safety is the priority for every citizen
nowadays which should be focused by soft drink company. Because of chemical elements in soft
drink, they have to follow certain regulations which are discussed below:
 Food safety act, 1990: This act focus on the food safety and hygiene of products which
is formulated by UK government. It eliminates harmful substances from food which
damage the health of customers. Soft drink company aims to produce quality products
which fulfil the requirements of this act.
 Food information regulation, 2014: Under this act, food industries have to disclose all
the elements and ingredients to the public for the safety measures (Wang, 2018). Soft
drink company should label their products effectively. They have to legally share the
relevant information before the sell of product.
 General food regulation act, 2004: UK government may impose fines and penalties like
punishment and imprisonment if food industry do not follow safety measures. Prohibition
of food safety act considered illegal which is comes under this act. Soft drink company
follow all the rules and regulation so that they generate proper revenues without
penalties.
Food and health regulations are followed by soft drink company so that operations takes place
smoothly. Managers of company supervise day to day activities and fulfil all the responsibilities
which are necessary for them according to government.

Which legislation must the organisation comply to ensure the protection of customers and their
data?
Data protection is a critical stage for all the organisations as it involves gathering, storing
and using of information. It is duty and responsibility of soft drink company to protect the data
base from unauthorised users. Data protection act 1998 is created to protect the rights of
consumer information (Banks and Brydon-Miller, 2018). Under this act consumers can assess
their personal information which is used by organisation. Some of the functions which are data
controllers have to follow are as follows:
 All the consumer data should be collected legally under the provision of customers. They
should know how and where organisation use this information. Soft drink company allow
their customers to access the information and make changes in it.
 Information can be collected on relevant basis. They should use that information directly
without disclosing it to outsiders or third party.
 Data stored should be updated and accurate so that any miss understanding could not
takes place. Customer's phone number and address should be stored online so that
customers can make relevant changes according to their needs.
Data protection act 2018, is an act which have to be followed by each and every organisation
who uses consumer data lawfully, transparently and fairly. Soft drink company can not disclose
the data of consumer. Selling or offering data to unauthorised parties may lead to punishment or
penalties. Securing data helps soft drink in building trust and better relations with its customers.
This increase their profit generation and reduces negative activities.

CONCLUSION
The report has concluded that, the company needs to follow all the food and health and
safety standards. team collaboration is important activity for every organisation. The team must
be remaining motivated by giving them a peaceful workplace, good salaries and constant
support.

TASK 3

Speaker notes: The benefits of collaboration are problem solving, adaptability, open
communication and participation, skill sharing as team is communication and helping in problem
solving the sharing of knowledge will be involved. Describing Unilever the team collaboration is
very important as it is a large organization and it needs sharing of skills and need to have open
communication the non-collaboration will effect Unilever with mismanagement, less team
building and lower efficiency in work.

Speaker notes: Time is invested so that right people are involved as in Unilever there are well
trained HR recruiters, and hiring teams. Commitment to collaboration is important, In the
company they provide enough facilities and pay scale for employees to be loyal to the brand.
Healthy relationships are important, Unilever promotes team building and ethical rule following
culture in the work force.

Speaker notes: it is engaged with large number of countries and follows their laws, supplier’s
collaboration is done by Unilever as for quality products they need good raw materials for
production, Unilever is involved with NGOs and communities, the company is thoughtful with
collaboration with charity organisations, peer companies and competitors are given equal respect
and rules and regulation is followed by Unilever. Unilever maintain healthy relationship with
competitors and other organisation to run business efficiently and ethically.

Speaker notes: Collaboration with the employees is important as they become more active to
provide information, tools and resources which helps the company in making future decision.
Unilever are well collaborated with their sellers as they continuously provides discounts to them
which helps them in generation of more revenue. Unilever brand fairly treat their employees
through which they feel motivated and complete the work in an efficient manner.

Speaker notes: Also, employees get motivated by working in the pleasant work environment.
So, the company must look at office politics, conflicts to eliminate any issues that may loose
their motivation. The employees must be feel good which is a good start of team collaboration.

REFERENCES:
Books and Journals
Al-Janabi, S. and Alkaim, A.F., 2020. A nifty collaborative analysis to predicting a novel tool
(DRFLLS) for missing values estimation. Soft Computing, 24(1), pp.555-569.
Banks, S. and Brydon-Miller, M., 2018. Ethics in participatory research for health and social
well-being. Routledge.
Dominelli, L. ed., 2018. The Routledge handbook of green social work. Routledge.
Friedrich, C., and et.al., 2019. Escaping the professional silo: an escape room implemented in an
interprofessional education curriculum. Journal of interprofessional care, 33(5), pp.573-
575.
Hampton, D. and Welsh, D., 2019. Work values of Generation Z nurses. JONA: The Journal of
Nursing Administration, 49(10), pp.480-486.
Javed, B.,and et.al., 2019. Impact of abusive supervision on deviant work behavior: The role of
Islamic work ethic. Business Ethics: A European Review, 28(2), pp.221-233.
Lantos, J.D., 2018. Ethical problems in decision making in the neonatal ICU. New England
Journal of Medicine, 379(19), pp.1851-1860.
Leroi-Werelds, S., 2019. An update on customer value: state of the art, revised typology, and
research agenda. Journal of Service Management.
López Peláez, and et.al., 2018. e-Social work: Building a new field of specialization in social
work?. European Journal of Social Work, 21(6), pp.804-823.
Moussa, M., McMurray, A. and Muenjohn, N., 2018. A conceptual framework of the factors
influencing innovation in public sector organizations. The Journal of Developing Areas,
52(3), pp.231-240.
Wang, F., 2018. Social justice leadership—theory and practice: A case of Ontario. Educational
Administration Quarterly, 54(3), pp.470-498.
Wei, H., and et.al., 2020. A culture of caring: the essence of healthcare interprofessional
collaboration. Journal of interprofessional care, 34(3), pp.324-331.
Sicora, A., 2019. Reflective practice and learning from mistakes in social work student
placement. Social Work Education, 38(1), pp.63-74.

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