Organisation Strategies for Improved Performance

Running Head: MANAGEMENT 0
ORGANISATION
STRATEGIES

MANAGEMENT 1
Introduction
In most of the organisation, one of the significant area to focus upon is integration of various
strategies lead to achieving of organisation and strategic goals. In this report, various such
aspects of management and business firm are outlined that can improve organisation
performance in a specific region. In addition, various different strategies in relation with
information system, leadership and marketing are also explored through scholars’ readings
and papers (Trkman, 2010). The main goal of every enterprise is to earn maximum amount of
profit and establish a competitive position in the market with earning of maximum trust of
shareholders. In this case, the management can use the assimilation of these business
strategies in align with various departments, communication and groups lead organisation to
save various cost in side of money, time and labour. With help of his report, one can gain
necessary insights helps organisation at various levels. In last, some suggestions are presented
to aligning with those strategies.
In case of XYZ, such strategies will be recognised that will be known for the remarkable
success of the organisation. Moreover, some fixed objectives and goals are also be
highlighted that is not achieved yet.
Strategic Leadership
Considering management focus area, leadership plays a significant role in the success of any
company. Unintentionally, some of the bad aspects are brought by workers but through
effective leadership, these can be ceased or direct on some other side (Avolio, Walumbwa &
Weber, 2009). Strategic leadership states that for attaining the strategic goals of enterprise
and improving performance, there is a need for selection of effective leader that can direct
and coordinate employee individual goal with the enterprise goal. It is connected with those
aspects of the management by which they can generate maximum amount of profit that leads
to higher overall yields (Baker & Sinkula, 2009). Considering peregrine module, in an
organisation, there are various sorts of leaders in management of business operations
characterised by different traits and attributes. For example, a positive change is projected by

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a transformational leader as they have traits of big charisma comprising the expectations of
clients and staff.
Business Ethics
There are various policies and practices covered in business ethics that also includes
significant controversial issues such as CSR, corporate governance and fiduciary duties.
These conceptions of ethics are projected by these modules together with specific objectives
best aligned with the business firm. Ethical standards when properly measured and applied
can bring various positive outcomes similar in case of our firm (Singh et al, 2009). All these
conceptions of ethical behaviour can be used by an organisation in considering every rivalry
in the industry to win their interests.
Functional Level Strategy
In order to accomplish success in this dynamic business environment, all departments are
considered while formulating of these respective strategies. In every organisation, there is a
specific department for achieving particular role and target such as finance department, HR
department and marketing department. This level of strategy is effective for those enterprise
who are functioning on small scale (Boons et al, 2013). It is also a response to operational
level strategy and thus advocate management decisions in specific functional area of the
business enterprise.
Marketing
In area of marketing, organisation sells their products and services by sharing of information
to the consumers. The major focus area here is on those individuals who purchase sales rather
than definite focus on geographic coverage. In addition, this competitive environment also
requires marketing manager to implement digital selling strategies so as to gain competitive
edge in the industry (Theodosiou, Kehagias & Katsikea, 2012). With the help of proper
market research, an organisation also need to check that they should not overproduce any of
products or services with great extent so that the products are effectively available to the
public in adequate quantity. In addition, the management needs to embrace essential