Various Elements of the Marketing Process- Doc

Added on -2020-02-17

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MARKETINGPRINCIPLES
ContentsTASK 1............................................................................................................................................3Explain the various elements of the marketing process...............................................................3Evaluate the benefits and costs of a marketing orientation for a selected organization..............4TASK 2............................................................................................................................................52.2 Show macro and micro environmental factors which influence marketing decisions...........52.2 Propose segmentation criteria to be used for products in different markets..........................62.3 Choose a targeting strategy for a selected product/service....................................................62.4 Demonstrate how buyer behavior affects marketing activities in different buying situations......................................................................................................................................................72.5 Propose new positioning for as elected product/service........................................................8TASK 3............................................................................................................................................83.1 Explaining how products are developed to sustain competitive advantage...........................83.2 Explaining how distribution is arranged to provide customer convenience..........................93.3 Explaining how prices are set to reflect an organization’s objectives and market conditions......................................................................................................................................................93.4 Illustrating how promotional activity is integrated to achieve marketing objectives..........103.5 Analyzing the additional elements of the extended marketing mix.....................................10TASK 4..........................................................................................................................................114.1 Plan marketing mixes for two different segments in consumer markets for Vodafone UK114.2 Illustrate differences in marketing products and services to businesses rather thanconsumers for Vodafone UK. Use examples to illustrate your points.......................................124.3 Show how and why international marketing differs from domestic marketing in the case ofVodafone UK.............................................................................................................................12REFERENCES..............................................................................................................................13Page 2 of 15
Page 3 of 15
TASK 1Explain the various elements of the marketing processBusiness activities which are linked to marketing are retailing, broadcasting as well asdelivery of products to the overall public. It is significant for the organizations to understand therequirements and demands of the customers and so business firms can contribute services andproducts according to the client. Besides, marketing process is concerned with four basic steps(Westwood, 2011). The fundamental purpose of this step is prepared with the motivation driving making abrand value among the customers. Page 4 of 15

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