Understanding Marketing Principles and Strategies

University
Marketing Principles
By
Date
Name
Lecturer’s name

Contents
Introduce..........................................................................................................................................2
Task 1:.............................................................................................................................................2
LO1: Understanding the concept and process of marketing............................................................2
1.1 The various elements of the marketing process.....................................................................2
1.2 The benefits and costs of a marketing orientation for the organization.................................3
Task 2:.............................................................................................................................................4
LO2: Be able to use the concepts of segmentation, targeting and positioning................................4
2.1 Show macro and micro environmental factors which influence marketing decisions...........4
2.2 Propose segmentation criteria to be used for products in different markets..........................4
2.3 Choose a targeting strategy for a selected product/service....................................................5
2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations
......................................................................................................................................................5
2.5 Propose new positioning for as elected product/service........................................................5
Task 3:.............................................................................................................................................6
LO3: Understanding the individual elements of the extended marketing mix................................6
3.1 Explain how products are developed to sustain competitive advantage................................6
3.2 Explain how distribution is arranged to provide customer convenience...............................6
3.3 Explain how prices are set to reflect the organization’s objectives and market conditions...6
3.4 Illustrate how promotional activity is integrated to achieve marketing objectives................6

MARKETING PRINCIPLES
3.5 The additional elements of the extended marketing mix.......................................................6
Task 4:.............................................................................................................................................6
LO4: Be able to use the marketing mix in different contexts..........................................................6
4.1 Two different segments in consumer markets for Vodafone UK..........................................6
4.2 Differences in marketing products and services to business..................................................7
4.3 How and why international marketing differs from domestic marketing..............................8
References........................................................................................................................................9

Introduce
Business organizations consist of different departments and marketing is one of them. Marketing
is the concept that introduces the organizational products and services for the customers and to
the customers. The sales and the profits are introduced largely in the marketing activities for the
customers within the dynamic strategic constitution and demanding situations of the market. Big
organizations usually spend a lot of money on the marketing and promotion of the products and
services to reach the customer sand meet their demand and needs. This assignment represents the
process of marketing and the concepts along with the marketing business reports and
organizational structures that act according to the needs of the products and services in the
market. Not only this, the report also highlights the benefits of marketing orientation and the
costs in the industry by the process of segmentation, positioning and targeting. Segmentation of
the products is an important factor that helps the organization of business to target their
customers depending upon their needs and of course locations. The reaction of the customers
regarding the marketing strategies and activities are also highlighted to enhance the motivational
business powers and profit earning resolutions for the concerned companies in the market.
Task 1:
LO1: Understanding the concept and process of marketing
1.1 The various elements of the marketing process
Marketing concepts are defined as the getting along with someone to introduce them with either
new concepts, products or services. It also focuses on the matter the person that are we get along
should be able to trust 6the matter that are being explained to them and enjoys the right of getting
knowledge. Marketing is generally a process where individuals and groups are given the access