Veekesy Slippers Lanka Pvt: Strategic Analysis and Leadership Evaluation

This report provides a strategic analysis of Veekesy Slippers Lanka Pvt, including PESTEL and SWOT analysis, and evaluates the role of leadership in supporting digital transformation and improving online performance. It also includes a summary of training on individual leadership requirements and skill development plan.

Assessment: Individual
Investigative Report

Table of Contents
1 Introduction about Veekesy Slippers Lanka Pvt...........................................................................1
1.1 Background of the Organization ..........................................................................................1
1.1.1 About the founder .............................................................................................................1
1.2 Company Vision Mission and Core Values..........................................................................1
1.3 Nature of Business ..............................................................................................................1
1.4 Strategic Analysis and Positioning .......................................................................................2
1.5.1 Environmental Analysis.....................................................................................................2
1.5.1.1 Macro Environmental Analysis .....................................................................................2
1.4.1.2 Industry Analysis ..........................................................................................................3
1.4.1.3 Micro Environmental Analysis ......................................................................................3
1.4.1.4 Market Analysis .............................................................................................................4
1.4.1.5 Organizational Analysis .................................................................................................4
1.6 Strategic Capabilities ...........................................................................................................5
1.7 Strategic Choice....................................................................................................................6
1.7.1 Ansoff Growth Matrix.......................................................................................................6
1.7.2 Porter's Generic Strategies ................................................................................................6
1.7.3 Current Strategy ................................................................................................................7
1.8 Strategic in Action ................................................................................................................7
1.8.1 Strategic Implementation ..................................................................................................7
1.8.2 Internal Relationship .........................................................................................................7
1.8.3 External Relationship ........................................................................................................7
1.8.4 Balanced Scorecard ...........................................................................................................7
2 Critical Evaluation of Leaders Role in Strategic Management of Veekesy Slippers Lanka Pvt..8
2.1 Leaders role in supporting digital transformation at Veekesy Slippers Lanka Pvt. .............8
2.1.1 Nature of Organizational Problem ....................................................................................8
2.1.2 Theoretical background- The Situational Theory of Leadership.......................................9
2.1.3 Arthur reflection and recommendation .............................................................................9
2.1.4 SMART goals ....................................................................................................................9

2.2 Leaders role in improving online performance of Veekesy Slippers Lanka Pvt. in Sri
Lanka ........................................................................................................................................10
2.2.1 Nature of Organizational Problem ..................................................................................10
2.2.2 Theoretical background - The Path-Goal Model.............................................................10
2.2.3 Arthur reflection and recommendation ...........................................................................11
2.2.4 SMART goals ..................................................................................................................11
3 CONCLUSION...........................................................................................................................12
4 Summary of my training ............................................................................................................13
4.1 Introduction to reflective write up.......................................................................................13
4.2 Individual Leadership requirements....................................................................................13
4.3 Identification of leadership requirements through diagnostic tools....................................13
4.4 Application of Kolb's learning theory ................................................................................14
4.5 Skill development Plan ......................................................................................................14
4.6 Link between skill development plan and organizational strategies ..................................15
References:.....................................................................................................................................16
Appendices ....................................................................................................................................18
Appendix A: Leadership Trait Questionnaire ..........................................................................18
Leadership Traits Questionnaire Ratings.......................................................................................18

1 Introduction
Leadership and strategic management is basically a concept or technique which is used
by manager within organization for controlling the lower level employees effectively. With help
of effective leadership and strategic management manager within organisation easily increased
performance and productivity of lower level employees at maximum level. Due to the full
contribution of workers organization easily sustained their vision, mission and objectives in for
long time. Here the chosen organization is Veekesy Slippers Lanka Pvt which is established in
1984 (Ucar and Dalgic, 2021). The report will be covered explanation about organization,
PESTEL analysis, SWOT analysis. It further explains theoretical background- The Situational
Theory of Leadership, Arthur reflection and recommendation, Leaders role in improving online
performance of Veekesy Slippers Lanka Pvt. in Sri Lanka and Nature of Organizational Problem
Arthur reflection and recommendation. In last it also covers summary of training which includes
Introduction to reflective write up, Individual Leadership requirements, Identification of
leadership requirements through diagnostic tools, Application of Kolb's learning theory Skill
development Plan Link between skill development plan and organizational strategies
1.1 Background of the Organization
The current project is based on the Veekesy Slippers Lanka Pvt which is a shoe
manufacture company based in the district of the Kerala, India. The spread of the covid-19 is
creating many issues and challenges for the Veekesy Slippers Lanka Pvt for effectively
undertaking and conducting its business operations. Thus, at that time going digital is the one
way to overcome and mitigate the challenge created by the sudden lockdown and strict social
distancing norms. Thus, current project is based on the issues and challenges faced by the
Veekesy Slippers Lanka Pvt while implicating digitalisation of its business operations that
consists of issue such as lack of training and skill development in employees.
1.1.1 About the founder
Ummer Farook is registered with Ministry of Corporate Affairs (MCA). He is one of the
founders and members of board of directors of the company. He is an Indian entrepreneur with
successful businesses including Veekesy Slippers Lanka and Fortune Elastomes Private Limited.
1

1.2 Company Vision Mission and Core Values
Mission: The mission of the Veekesy Slippers Lanka Pvt comprises of the serving a great
experience of footwear across the world by the way of delivering more comfortable as well as
long lasting shoes.
Vision: The vision of the Veekesy Slippers Lanka Pvt comprises of the minimising the
issue of higher waste and effective use of sources to manufacture quality products at reasonable
and more affordable price.
Core Values: Along with this, the core value of the Veekesy Slippers Lanka Pvt consists
of the supporting use of ozone-friendly products and stop usage of leather products and other
synthetic products while production of the footwear. Thus, the core value of the Veekesy
Slippers Lanka Pvt comprises of leading a more sustainable development and effective
expansion across the world.
1.3 Nature of Business
The organisation selected for current project is Veekesy Slippers Lanka Pvt which is a
well-known Indian company which was established during the year of 1984 and having its
branches in various part of world. The Veekesy Slippers Lanka Pvt tend to starts expansion in
the Sri Lanka during the year 2018 when that start facing issues in manufacturing and selling
footwear. Further, it is one of the 1774 manufacturers in Sri Lanka that is effectively supplying
and providing a wide range of footwear located at the address of Veekesy Slippers Lanka (Pvt)
Ltd is no 41 Park Ln, Negombo, Sri Lanka.
1.4 Strategic Analysis and Positioning
Strategic analysis is conducted to determine the business environment of the company so
that suitable strategy can be created in order to deliver the best results amidst the current
environment of the company. It is evaluated that the problem which is affecting Veekesy
Slippers Lanka Pvt is related to having effective digitalisation of its business operation which
comprises of lack of training and skill development within its employees (Gavieiro Besteiro,
2022). Digitization is essential for growth of business because it helps them
1.5.1 Environmental Analysis
Environmental Analysis of a organization is centred around understanding the internal as well as
external activities which affect the company. It forms the basis of strategy formation and helps
2

leaders in creating specific strategy which is able to exploit the strengths of the company and
effectively utilize the opportunities present in their industry. There are different tools which can
be used for completing strategic analysis such as PESTEL.
1.5.1.1 Macro Environmental Analysis
PESTEL Analysis
It is basically a framework or method which is used by organization for analysing the key
external factors which is responsible for effecting the activities of organization in both negative
and positive aspect. It can be utilized in various situations at wide range and also assist the
people professionals and senior manager regarding strategic decision making (Bose and
Ndegwa, 2019). The stages which is involved in this analysis are described below - Political Factors: The primary factor which affects Veekesy Slippers Lanka Pvt is
unstable government in Sri Lanka. The political unsuitability in Sri Lanka because of the
power struggle between President Gotabya Rasjapaksa and the Parliament of Sri Lanka
has crated uncertainty for entrepreneurs because escalation of this environment can lead
to civil unrest (Sri Lanka's economy has 'completely collapsed,' Prime Minister says,
2022) . Economical Factors: High inflation and economic collapse in Sri Lanka affect grows of
business in the country as many regions are currently facing fuel, electricity and food
shortages. Social Factors: The diverse language environment of Sri Lanka affects Veekesy Slippers
Lanka Pvt because the company has to engage with communities from different lingual
background including Tamil, Sinhala and English. Technological Factors: Sri Lanka’s digital literacy rate accelerated to 56.2 per cent by
the end of the first half (1H) of 2021, from 50.1 per cent registered as at end 2020
(Digital literacy accelerated to 56.2 per cent, 2022). This is because majority of
population is now using digital devices for communication. The digital environment of
Sri Lanka is beneficial for businesses. Environmental Factors: Rising temperature along with increased incidence of flooding
caused by climate change affects daily life in Sri Lanka (Climate Risk Country Profile -
Sri Lanka, 2020). This also threatens the business operations of Veekesy Slippers Lanka
Pvt.
3

 Legal Factors: Sri Lanka’s Prevention of Terrorism Act (PTA) has been used for abusing
human rights in the country and has affected the civil fabric of the nation (“In a Legal
Black Hole”, 2022.). This needs to be improved in order to offer better environment to
consumers.
1.4.1.2 Industry Analysis
Businesses conduct industry analysis in order to determine the current industry landscape
so that appropriate strategic move can be implemented helping the company in achieving better
results. Industry analysis is important because major industry changes such as entry of new
competitors or failure of existing competitors can be used by the company to build better strategy
which creates favourable environment for the organization. Porter’s five forces is a commonly
used model for completing industry analysis.
1.4.1.3 Micro Environmental Analysis
Porter's Fiver Forces Analysis
It is basically a frame work which is utilized for evaluating a company's competitive
environment (Kiprotich, Gachunga and Bonuke, 2018). The power and number of a company's
competitive rivals, customer’s, supplier 's, potential new market entrants, and substitute product
influencing a profitability of organization. This analysis also shows that what is the current
status of the company in market and then according to that management prepared effective
strategies for running their functions smoothly. Intensity of competition: In this part of the analytical model the level of competition in
an industry is identified (Ni, Wang and Sha, 2018). In case of Veekesy Slippers Lanka
Pvt. The intensity of competition is high because many competitors such as Samson
Manufacturers, Sri Lanka's footwear manufacturers, Service Shoes Lanka are present
who increase industry competition. Bargaining Power of suppliers: This is low in case of Veekesy Slippers Lanka Pvt.
because large number of suppliers offer similar kinds of products to consumes which
reduces their overall influence. Bargaining Power of consumers: Veekesy Slippers Lanka Pvt. Faces high power of
consumers as there are many different options from which slippers can be purchased
increasing buyer sensitivity and influence.
4

 Threat of substitutes: Slippers can be easily substituted by other types of footwear such
as heel shoes which increases threat of substitution for Veekesy Slippers Lanka Pvt.
 Threat of New Entrants: The threat of new entrants in case of Veekesy Slippers Lanka
Pvt is high because many individuals can easily accumulate the capital to set up small
production facility for making slippers in Sri Lanka. Investing in automation can help
new entrants easily disrupt the market for industry incumbents such as Veekesy Slippers
Lanka Pvt.
1.4.1.4 Market Analysis
STP Analysis
This analytical tool is used for determining the target consumer for various business. This
an be used for analysing the market environment of a company by understanding the different
consumer base and segments present in the market and determining the most profitable target
consumer segment for the organization (Bhattacharyya and Jha, 2018). The STP analysis for the
respective company is provided below:
Segmentation
Segmentation of market is a very important aspect . The company use segmentation to
divide its customers into a particular number of groups and peoples to which segment the
product is suitable. In case of Veekesy Slippers Lanka Pvt. the consumer segment for the
respective organization are provided below:
Demographic: Men Women and kids are the primary demographic segments for the respective
organization.
Behavioural: In this section consumers are divided into online shoppers and physical shoppers
categories.
Psycho-graphic: Here the main division between consumers is on the basis of their lifestyle
which is middle class, lower middle class and lower class.
Targeting
This aspect means targeting the right set of audiences or customers to sell the products in
the market (Vinken, 2018). In case of Veekesy Slippers Lanka Pvt. The target consumer
segment for the company are middle class consumers including men, women and children.
Positioning
5

This aspects helps us to understand the needs or desire of products which our product can
fulfil in the market and are the consumers needs in which can the company can fulfil. The
positioning of the firm is a high quality and affordable slipper company.
1.4.1.5 Organizational Analysis
SWOT Analysis
It is basically a method or tool which is utilized by organization for analysing and
identifying the company's strength, weakness, opportunities and threat effectively (Aziz, 2021).
The main aim of SWOT analysis is to enhance the awareness and popularity of the factors that
go into making a business decision or establishing a business strategy.
Strengths Weaknesses
 Diverse product portfolio
 Experience and brand recognition in slipper
manufacturing industry
 Limited technological
capabilities
 Low presence in online channels
Opportunities Threats
 Opportunity to expend business through
export in east Asian countries
 Opportunities for reducing cost though
digitization
 Threat from high competition
 Threat from outdated technology
and advanced slipper design
1.6 Strategic Capabilities
McKinsey 7S framework
Seven S Strengths Weaknesses
Strategy  Low Cost Strategies
 High expansion
 Lack of investment in R&D
and digitization
Structure  Communication
between board of
directors
 Flexible
 Possibility of conflict
 Slow decision making
Systems  Effective production  Outdated digital technology
6

with quality
management and
control
slowing business processes
Skills  Experience and training  Low digital competence
Style  Communicative and
direct leadership
 Rigidity in leadership
Shared Values  Sustainable
development
 Low technological knowledge
1.7 Strategic Choice
1.7.1 Ansoff Growth Matrix
Market penetration:
In this model a new product is introduced in the existing market. This strategy can be
adopted by Veekesy Slippers Lanka Pvt. by increasing digital sales within Sri Lanka.
Product development:
In product development firms develop a new product to introduce in existing market
(Mazouni, 2018). This strategy involves good research and development, creation of better
product that better meets the existing market. Veekesy Slippers Lanka Pvt. can adopt this
strategy by developing new products such as 3-D printed footwear by using digital technology.
Market development:
In market development firms focuses in entering new market with existing product, by
this it means expanding in new geographic regions, customer segments etc. Veekesy Slippers
Lanka Pvt. can use this strategy by expanding beyond Sri Lanka with the help of e-commerce.
Diversification:
This strategy involves offering new product in new market. Veekesy Slippers Lanka Pvt.
needs to offer 3-D printed footwear in new market such as east Asia or Middle east. This is a
beneficial strategy for the respective organization because it will help the company reach new
consumers and reach niche consumer base in east Asian countries to get loyal consumer base.
The disadvantage of this strategy is that it is high risk.
7

1.7.2 Porter's Generic Strategies
It is a combination of various actions which is used by organization for enhancing the
awareness and popularity of their products and services effectively in various locations
(Sundiman, 2018). The actions which is involved in this method are described below -
Cost leadership strategy: It is a strategy where charging of lower prices can help in
enhancement of present market share. Veekesy Slippers Lanka Pvt. Can use this strategy to gain
market leadership. The disadvantage of cost leadership is low technological capabilities.
Differentiation Strategy: This strategy is adopted by offering unique and distinguished products
in the market (Baylis and et. al., 2021). This strategy can help Veekesy Slippers Lanka Pvt.
Tackle get separate recognition from rivals. The disadvantage in this case is high costs.
Focus strategy: In this strategy organisations are focussing on one or more specific target
segment of customers that is generally denotes as niche markets segment. Focus strategy can be
used by Veekesy Slippers Lanka Pvt. For getting loyal consumer base The disadvantage here is
high risk.
1.7.3 Current Strategy
The current strategy of Veekesy Slippers Lanka Pvt. is cost leadership. The firm is able
to generate high revenue by offering variety of footwear products a low price. This also helps the
company tackle international brands offering similar produces and attract its target consumer
base of middle class consumer. However thee is a downside of this strategy is that the company
has not been able to develop its digital and technological infrastructure effectively (Liang, Kee,
and Henderson, 2018).
1.8 Strategic in Action
Business strategy is defined as the plan of action which helps the company in achieving
organizational success. Applying organizational strategy, in action requires support from leaders
along with development of suitable monitoring process. In case of Veekesy Slippers Lanka Pvt.
leaders play an important role in implementing the strategy an ensuring that all the elements
which support the current strategy are completed with high quality.
1.8.1 Strategic Implementation
The concept of strategic implementation revolves around support effective and timely
completion of the strategy and continually reviewing its progress so that every stakeholder is
8

provided satisfactory results. In case of Veekesy Slippers Lanka Pvt. Strategic implementation
helps the firm deliver quality products to consumers in a timely manner and remaining low cost
manufacturer in densely competitive industry.
1.8.2 Internal Relationship
The internal relationship of the company are with internal stakeholders inducing investors
, board of directors management and employees. The company communicates with employees
and stakeholders wit the he help email and meetings. On the other hand reports are used of
communication an building relationship with investors and board of directors. There is
organizational problem of building its digital capabilities in order to ensure that employees and
management communicate more quickly. Internal communication is essential for effective
strategic implementation (Proskuryakova, 2018). In addition to this digitization can also help the
respective organization build better relationship with stakeholders and investors.
1.8.3 External Relationship
Veekesy Slippers Lanka Pvt. Maintains its external relationship with consumers through
traditional marketing and promotion. The company needs to build its digital capabilities
particularly in social media marketing and digital communication to interact with consumers
more frequently.
1.8.4 Balanced Scorecard
Aspect Objective Measures /
Indicators
Targets / Goals Initiatives
Financial Higher
online sales
Balance sheet
P&L account
30% increase in
online sales
Improved digital
competency
Better social media
marketing
Customer Increase
reach in
children
consumer
segment
Project plan
: Marketing
campaign for
school
10% increase in sale
of school footwear
Digital Launch event
Online advertisement
9

footwear
Internal
business
Improve
online
delivery
Faster online
delivery
Increase in positive
consumer reviews
on online sites.
Usage of digital
technology to track order
Improved production
through digitation of
subsensible processes
Learning &
growth
Improve
digital
knowledge
Increase in
digital
innovation
Accomplish
department target
20% quickly
Digital training
2 Critical Evaluation of Leaders Role in Strategic Management of Veekesy
Slippers Lanka Pvt
2.1 Leaders role in supporting digital transformation at Veekesy Slippers Lanka Pvt.
Leaders play an important role in attaining organizational improvement and supporting
change management at the company. This is because leaders are at the centre of strategy
formation and implementation. In this way leaders have to ensure that they completely
understand the nature of problem ad are prepared for dealing with the barriers associated with
organizational problem.
2.1.1 Nature of Organizational Problem
In the current age businesses need to have an update digital technology infrastructure
because it improves organizational performance in every aspect. Organizational strategic
implementation, internal and external relationship along with financial performance of the
company can be improved with effective digitization (Mann and. et. al. 2021). In case Veekesy
Slippers Lanka Pvt., the organization is facing challenges in succeeding in Sri Lanka because of
ineffective digitization. Communication, strategic implementation and online brand recognition
are affected because of digitation Leavers need to take initiative in implementing digital
transformation to ensure success of the company.
10

2.1.2 Theoretical background- The Situational Theory of Leadership
According to the situational theory of dealership, effective style of leadership changes
with situation. In order to become the most effective leaders individuals need to adapt tier
leadership style according to situations. This is an influential leadership theory and has the
advantage of creating a more flexible leadership environment (Nowacki and. et. al. 2021).
In case of Veekesy Slippers Lanka Pvt the usage of situational leadership theory will
provide advantageous results because it will help leaders take different responsibilities associated
with digital transformation more effectively. Digital transformation requires leaders to support
change in business processes, culture and consumer experience to attain objectives of the
company. In addition to this enhancing skill set of employees is also needed for achieving digital
transformation. Here the application of digital transformation theory helps leaders face various
challenges to support overall digital transformation of the company.
2.1.3 Arthur reflection and recommendation
I have reflected that the usage of situational leadership theory at the respective
organization will support digital transformation. This is because situational leadership theories
makes leaders more flexible to face various challenges associated with completing a organization
wide transformation (Vänskä, 2021).
According to e the organization neds to ensure hat leaders are trained about the usage of
various digital technology so tat they are able to apply situational leadership theory more
effectively. In addition to this organizations environment also need to become more flexible to
support usage of situational leadership theory.
2.1.4 SMART goals
Objective Specific Measurable Attainable Relevant Timely
To train
leaders abut
digital
technology
This is a
specific
objective as it
focuses on
providing
training to
leaders
It can be
measured with
the help of test
a the end of
training.
This can be
attained with
the help of
external
training.
This is
relevant as it
helps the
company
support digital
transformation
5 months
11

2.2 Leaders role in improving online performance of Veekesy Slippers Lanka Pvt. in Sri Lanka
It is the role of the leader to support strategic development of the company ad ensure that various
strategic changes which are being applied for the future growth of the organization are completed
in a timely manner. Leaders also play the role of ensuring effective completion of various
strategic objectives and collaborate with employees to attain company vision.
2.2.1 Nature of Organizational Problem
Online profitability is essential for achieving industry wide success in the current age. It
is important for business to develop high brand recognition in online spaces so that they are able
to chive industry wide success. In case of Veekesy Slippers Lanka Pvt the company neds to take
effective notion in improving online performance so tat the firm is able to chive organizational
growth.
Online success is contingent on various factors such as reach of digital mismarketing
strategy, faster online delivery and consumer reviews (Aukštikalnytė, 2021). It is essential that
digital businesses develop a strategy focusing on personalizing and improving consumer
experience at every stage of their journey to ensure that online ales and revue can be enhanced.
The leaders at Veekesy Slippers Lanka Pvt need to take action towards building online sale to get
desired results from digital transformation.
2.2.2 Theoretical background - The Path-Goal Model
Path goal theory provides a systematic solution to fulfil employee needs and create a path
towards attaining organizational objectives. The three elements of the path goal theory are
described below: Determine the employee and environmental characteristics: In this stage the company
characteristic and environmental elements are identified to determine challenges and
strengths (Vladev and. et. al.2021). The leaders at Veekesy Slippers Lanka Pvt need to
develop the design of task, create formal authority system and work group to determine
the environmental characteristics. Select a leadership style: In this stage the leader has to make adjustments in their
leadership style in accordance with environmental characteristics to get the best results
from the situation. Veekesy Slippers Lanka Pvt leaders need to change their leadership
12

style s that each department associated with improving online sales is able to achieve the
best results including marketing, finance, logistics and production.
 Focus on motivational factors that will help the employee succeed: Veekesy Slippers
Lanka Pvt need to develop suitable reward and recognition strategy for employees so that
they are continuously activated.
2.2.3 Arthur reflection and recommendation
I have reflected that the usage of path goal theory for improving leadership of the
organization so that online sales can be improved is beneficial.This is because employees will be
able to get best leadership from their seniors to attain specific goal of achieving online sales (Liu,
2021). It is also easy to implement because it is celery detailed and defined. Veekesy Slippers
Lanka Pvt is recommended that company creates cross-functional team to achieve the objective
more effectively ad help leaders in becoming ore flexible.
2.2.4 SMART goals
Objective Specific Measurable Attainable Relevant Timely
To increase
cross
functional
working
It is specific
because of
clear focus on
improving
cross
functional
environment.
It can be easily
measured by
determining
ease with
which
departments
collaborate
It can be
attained with
the help of
matrix
organizational
structure
It is relevant
because it
helps achieve
higher online
sales
2 months
To increase
flexible
communicatio
n between
department
leaders
This is
specific in
nature because
it focuses on
communicatio
n
improvement
Usage of
leader
feedback can
help in
measurement
It can be
improved
through digital
communicatio
n system
It helps
enhance online
sales
3 months
13

14

3 CONCLUSION
The concept of the management tends to be related and associated with having effective
control and administrative at the workplace to effectively accomplish set organisational goals.
Thus, both leadership and management are tend to be vital and essential for an organisation to
mitigate and overcome day to day challenges based on effective decision making and strategy
formulation. Different theories need to be implemented to support attainment of better
organizational environment such as path goal theory and situational leadership theory.
15

4 Summary of my training
4.1 Introduction to reflective write up
It is important for individuals to develop their leadership skills in order to support their
professorial as well as personal development. Leadership skills are required by professionals to
ensure that they are able to move up the corporate ladder. This reflection focuses on
understanding own leadership requirements by application of relevant theories and development
of plan to achieve leadership skills necessary for professional development.
4.2 Individual Leadership requirements
I have observed tat I lack leadership skills which are essential for securing top positioning
the current corporate environment. I am completing this reflection with the view of analysing my
current leadership skills in order to ensure my professional progress.
M professional aim is to reach higher management position during my employment.
According to the views of (Day, 2021) the skills needed to become a successful leader are
communication, motivation optimistic viewpoint, trustworthiness, empathy, emotional
intelligence and confidence. After evaluating my current skill I have understood that I fulfil some
of the criteria to become a successful leader but there is room for improvement to achieve my
leadership ambitions.
From my work experience I have learned that experience in specific field is not the only
element making a successful leader. It is essentials that leaders have mastered different people,
professional and practical skills to get the best results. I will give my maxim efforts to improve
my leadership skills so hat I can achieve my readership ambitions.
4.3 Identification of leadership requirements through diagnostic tools
The concept of the leadership tends to be related with the practice which are used by the
executives to develop a vision for the success of an organisation and also enables and guide the
employees to adapt and achieve that vision (Cooper and Romeo, 2022).
I have understood from the usage of leadership traits questionnaire ratings that I have to
improve on several areas in order to master my leadership capabilities. This helped me compare
my own perception of leadership skills an traits with perception of others so that I am able to
understand my weaknesses clearly. I have understood hat my primary weak areas are emotional
16

intelligence and articulate communication. In addition to this I also need to improve my
confidence.
4.4 Application of Kolb's learning theory
This is a popular learning theory because it supports individuals learning in systematic
manner by following stages. The application of four stage process to support effective
leadership learning it provided below: Concrete learning: In this stage the learner starts a new experience. I aim to create a
detailed action plan for improving my skills. Reflective Observation: Here the learner reflects on new experience. Upon reflection I
have realized tat the usage of digital technology for recording my progress will enhance
implementation of action plan.
 Abstract Conceptualization: This focuses n creation of new ideas to adapt their thinking.
I will be improving my thinking. I have understood that firstly I need to organize my
resource to ensure creation of a suitable plan.
 Active Experimentation: This stage focuses on applying knowledge to real world. I am
organizing my resources and using digital technology to start my leadership development.
4.5 Skill development Plan
In accordance with the leadership traits questionnaire I have understood that I need to
improve my communication, confidence and empathy. In order to enhance articulation of
communication I will enhance my knowledge of various communication theory. This includes
learning about and applying various communication theories such as communication
accommodation theory, human relations theory of communication and open system theory of
communication.
I will develop my emotional intelligence and empathy by leaning about different cultures
and also understanding different emotional intelligence theories such as Goleman's emotional
intelligence theory, dimensions of emotional intelligence etc. In order to enhance my confidence
I will take use of meditation to deal with my anxiety issues. This will help me make progress
towards becoming a better leader.
17

4.6 Link between skill development plan and organizational strategies
I will be able to contribute better efficiency and quality towards organizational strategy
with the help of better leadership skills. I will be able to ensure that the strategy is effectively
implemented so that the best results are attained. This will help me use my other skills in a or
productive manner. In addition to this I will also be able to promote usage of questionnaire and
diagnostic tools among colleges so that they are also able to enhance their skill set and become
more efficient employees.
18

References:
Books and Journals
Ni, L., Wang, Q. and Sha, B.L., 2018. Intercultural public relations: Theories for managing
relationships and conflicts with strategic publics. Routledge.
Bhattacharyya, S. S. and Jha, S., 2018. Strategic leadership models and theories: Indian
perspectives. Emerald Group Publishing.
Vinken, C., 2018. Turkey's view on NATO through the scope of strategic culture theories (2009-
2016). Humboldt-Universität zu Berlin.
Mazouni, M., 2018. Strategic financial management global technology-case study. International
Journal of Economics and Management Sciences, 7(538). p.2.
Baylis and et. al., 2021. Contemporary Strategy: Theories and Policies (Vol. 16). Routledge.
Liang, Y., Kee, K. F. and Henderson, L. K., 2018. Towards an integrated model of strategic
environmental communication: advancing theories of reactance and planned behavior in a water
conservation context. Journal of Applied Communication Research, 46(2). pp.135-154.
Proskuryakova, L., 2018. Updating energy security and environmental policy: Energy security
theories revisited. Journal of environmental management, 223. pp.203-214.
Mann and. et. al. 2021. Flipping the Classroom: Using Video to Enhance First-Year
Undergraduates’ Cultural Competency. Video Pedagogy: Theory and Practice, p.63.
Nowacki and. et. al. 2021. Workforce diversity in police hiring: The influence of organizational
characteristics. Justice Evaluation Journal. 4(1). pp.48-67.
Vänskä, M., 2021. Recruiting the Highly Sensitive Person: Considerations and Their
Significance.
Aukštikalnytė, E., 2021. Burnout and Workplace Conflicts from an Employee Perspective.
Vladev and. et. al.2021. European green capitals. Symbol of environmental protection and
model for sustainable urban development. Revista Inclusiones, pp.223-233.
Liu, S., 2021. Human Resource Management of Internet Enterprises Based on Big Data Mobile
Information System. Mobile Information Systems, 2021.
Day, L.J.C., 2021. Leadership Strategies Exemplary Unified School District Superintendents Use
to Create a Culture of Inclusiveness.
Online
19

Sri Lanka's economy has 'completely collapsed,' Prime Minister says, 2022. [Online] Available
through <https://edition.cnn.com/2022/06/23/asia/sri-lanka-economy-collapse-prime-
minister-intl-hnk/index.html>\
Digital literacy accelerated to 56.2 per cent, 2022. [Online] Available through
<https://ceylontoday.lk/2022/03/28/digital-literacy-accelerated-to-56-2-per-cent/>
Climate Risk Country Profile - Sri Lanka, 2020. [Online] Available through
<https://reliefweb.int/report/sri-lanka/climate-risk-country-profile-sri-lanka>
“In a Legal Black Hole”, 2022. [Online] Available through
<https://www.hrw.org/report/2022/02/07/legal-black-hole/sri-lankas-failure-reform-
prevention-terrorism-act>
Ucar, R. and Dalgic, S., 2021. Relationship between School Principals' Strategic Leadership
Characteristics and School Teachers' Organizational Commitment Levels. Eurasian
Journal of Educational Research, 91, pp.105-126.
Bose, E.N. and Ndegwa, P., 2019. Strategic Leadership and Organizational Performance of
Directorate of Criminal Investigations in Nairobi County, Kenya. International Journal
of Current Aspects, 3(V), pp.166-185.
Kiprotich, E., Gachunga, H. and Bonuke, R., 2018. Influence of cost leadership procurement
strategy on performance of manufacturing firms in Kenya. European Journal of Business
and Strategic Management, 3(1), pp.32-51.
Aziz, F.T., 2021. The Role of Strategic Leadership in Crisis Management the Case of
Governmental Sector in the Northern Iraq–Erbil City. International Journal of
Multicultural and Multireligious Understanding, 8(5), pp.540-554.
Sundiman, D., 2018. The effect of knowledge management on the strategic management process
mediated by competitive intelligence in the small business company. Jurnal Manajemen
Dan Kewirausahaan, 20(2), pp.105â-115.
20

Appendices
Appendix A: Leadership Trait Questionnaire
Leadership Traits Questionnaire Ratings
Rater 1 Rater 2 Rater 3 Rater 4 Rater 5 Average
Rating
Self Rating
1 Articulate 2 3 2.5 2 3 2.5 2.5
2 Perceptive 4 3 3 4 4 3 4
3 Self-confident 3 3 3 4 3.5 2.7 3
4 Self-assured 5 4 5 4 3 4.2 4
5 Persistent 4 3 5 4 4 4 5
6 Determined 5 4 3 4 4 4 4
7 Trustworthy 5 5 4 5 5 4.8 5
8 Dependable 5 5 5 4 4 4.6 5
9 Friendly 4 4 5 5 5 4.6 5
10 Outgoing 1 2.5 2 3 2.5 2.2 2
11 Conscientious 3 4 3 4 4 3.6 3
12 Diligent 5 4 4 5 5 4.6 4
13 Sensitive 4 5 3 5 3 4 4
14 Empathic 3 2.5 3 3 3 2.9 3
21