Veekesy Slippers Lanka Pvt: Strategic Analysis and Leadership Evaluation

Assessment: Individual
Investigative Report

Table of Contents
1 Introduction about Veekesy Slippers Lanka Pvt...........................................................................1
1.1 Background of the Organization ..........................................................................................1
1.1.1 About the founder .............................................................................................................1
1.2 Company Vision Mission and Core Values..........................................................................1
1.3 Nature of Business ..............................................................................................................1
1.4 Strategic Analysis and Positioning .......................................................................................2
1.5.1 Environmental Analysis.....................................................................................................2
1.5.1.1 Macro Environmental Analysis .....................................................................................2
1.4.1.2 Industry Analysis ..........................................................................................................3
1.4.1.3 Micro Environmental Analysis ......................................................................................3
1.4.1.4 Market Analysis .............................................................................................................4
1.4.1.5 Organizational Analysis .................................................................................................4
1.6 Strategic Capabilities ...........................................................................................................5
1.7 Strategic Choice....................................................................................................................6
1.7.1 Ansoff Growth Matrix.......................................................................................................6
1.7.2 Porter's Generic Strategies ................................................................................................6
1.7.3 Current Strategy ................................................................................................................7
1.8 Strategic in Action ................................................................................................................7
1.8.1 Strategic Implementation ..................................................................................................7
1.8.2 Internal Relationship .........................................................................................................7
1.8.3 External Relationship ........................................................................................................7
1.8.4 Balanced Scorecard ...........................................................................................................7
2 Critical Evaluation of Leaders Role in Strategic Management of Veekesy Slippers Lanka Pvt..8
2.1 Leaders role in supporting digital transformation at Veekesy Slippers Lanka Pvt. .............8
2.1.1 Nature of Organizational Problem ....................................................................................8
2.1.2 Theoretical background- The Situational Theory of Leadership.......................................9
2.1.3 Arthur reflection and recommendation .............................................................................9
2.1.4 SMART goals ....................................................................................................................9

2.2 Leaders role in improving online performance of Veekesy Slippers Lanka Pvt. in Sri
Lanka ........................................................................................................................................10
2.2.1 Nature of Organizational Problem ..................................................................................10
2.2.2 Theoretical background - The Path-Goal Model.............................................................10
2.2.3 Arthur reflection and recommendation ...........................................................................11
2.2.4 SMART goals ..................................................................................................................11
3 CONCLUSION...........................................................................................................................12
4 Summary of my training ............................................................................................................13
4.1 Introduction to reflective write up.......................................................................................13
4.2 Individual Leadership requirements....................................................................................13
4.3 Identification of leadership requirements through diagnostic tools....................................13
4.4 Application of Kolb's learning theory ................................................................................14
4.5 Skill development Plan ......................................................................................................14
4.6 Link between skill development plan and organizational strategies ..................................15
References:.....................................................................................................................................16
Appendices ....................................................................................................................................18
Appendix A: Leadership Trait Questionnaire ..........................................................................18
Leadership Traits Questionnaire Ratings.......................................................................................18

1 Introduction
Leadership and strategic management is basically a concept or technique which is used
by manager within organization for controlling the lower level employees effectively. With help
of effective leadership and strategic management manager within organisation easily increased
performance and productivity of lower level employees at maximum level. Due to the full
contribution of workers organization easily sustained their vision, mission and objectives in for
long time. Here the chosen organization is Veekesy Slippers Lanka Pvt which is established in
1984 (Ucar and Dalgic, 2021). The report will be covered explanation about organization,
PESTEL analysis, SWOT analysis. It further explains theoretical background- The Situational
Theory of Leadership, Arthur reflection and recommendation, Leaders role in improving online
performance of Veekesy Slippers Lanka Pvt. in Sri Lanka and Nature of Organizational Problem
Arthur reflection and recommendation. In last it also covers summary of training which includes
Introduction to reflective write up, Individual Leadership requirements, Identification of
leadership requirements through diagnostic tools, Application of Kolb's learning theory Skill
development Plan Link between skill development plan and organizational strategies
1.1 Background of the Organization
The current project is based on the Veekesy Slippers Lanka Pvt which is a shoe
manufacture company based in the district of the Kerala, India. The spread of the covid-19 is
creating many issues and challenges for the Veekesy Slippers Lanka Pvt for effectively
undertaking and conducting its business operations. Thus, at that time going digital is the one
way to overcome and mitigate the challenge created by the sudden lockdown and strict social
distancing norms. Thus, current project is based on the issues and challenges faced by the
Veekesy Slippers Lanka Pvt while implicating digitalisation of its business operations that
consists of issue such as lack of training and skill development in employees.
1.1.1 About the founder
Ummer Farook is registered with Ministry of Corporate Affairs (MCA). He is one of the
founders and members of board of directors of the company. He is an Indian entrepreneur with
successful businesses including Veekesy Slippers Lanka and Fortune Elastomes Private Limited.
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1.2 Company Vision Mission and Core Values
Mission: The mission of the Veekesy Slippers Lanka Pvt comprises of the serving a great
experience of footwear across the world by the way of delivering more comfortable as well as
long lasting shoes.
Vision: The vision of the Veekesy Slippers Lanka Pvt comprises of the minimising the
issue of higher waste and effective use of sources to manufacture quality products at reasonable
and more affordable price.
Core Values: Along with this, the core value of the Veekesy Slippers Lanka Pvt consists
of the supporting use of ozone-friendly products and stop usage of leather products and other
synthetic products while production of the footwear. Thus, the core value of the Veekesy
Slippers Lanka Pvt comprises of leading a more sustainable development and effective
expansion across the world.
1.3 Nature of Business
The organisation selected for current project is Veekesy Slippers Lanka Pvt which is a
well-known Indian company which was established during the year of 1984 and having its
branches in various part of world. The Veekesy Slippers Lanka Pvt tend to starts expansion in
the Sri Lanka during the year 2018 when that start facing issues in manufacturing and selling
footwear. Further, it is one of the 1774 manufacturers in Sri Lanka that is effectively supplying
and providing a wide range of footwear located at the address of Veekesy Slippers Lanka (Pvt)
Ltd is no 41 Park Ln, Negombo, Sri Lanka.
1.4 Strategic Analysis and Positioning
Strategic analysis is conducted to determine the business environment of the company so
that suitable strategy can be created in order to deliver the best results amidst the current
environment of the company. It is evaluated that the problem which is affecting Veekesy
Slippers Lanka Pvt is related to having effective digitalisation of its business operation which
comprises of lack of training and skill development within its employees (Gavieiro Besteiro,
2022). Digitization is essential for growth of business because it helps them
1.5.1 Environmental Analysis
Environmental Analysis of a organization is centred around understanding the internal as well as
external activities which affect the company. It forms the basis of strategy formation and helps
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leaders in creating specific strategy which is able to exploit the strengths of the company and
effectively utilize the opportunities present in their industry. There are different tools which can
be used for completing strategic analysis such as PESTEL.
1.5.1.1 Macro Environmental Analysis
PESTEL Analysis
It is basically a framework or method which is used by organization for analysing the key
external factors which is responsible for effecting the activities of organization in both negative
and positive aspect. It can be utilized in various situations at wide range and also assist the
people professionals and senior manager regarding strategic decision making (Bose and
Ndegwa, 2019). The stages which is involved in this analysis are described below -
 Political Factors: The primary factor which affects Veekesy Slippers Lanka Pvt is
unstable government in Sri Lanka. The political unsuitability in Sri Lanka because of the
power struggle between President Gotabya Rasjapaksa and the Parliament of Sri Lanka
has crated uncertainty for entrepreneurs because escalation of this environment can lead
to civil unrest (Sri Lanka's economy has 'completely collapsed,' Prime Minister says,
2022) .
 Economical Factors: High inflation and economic collapse in Sri Lanka affect grows of
business in the country as many regions are currently facing fuel, electricity and food
shortages.
 Social Factors: The diverse language environment of Sri Lanka affects Veekesy Slippers
Lanka Pvt because the company has to engage with communities from different lingual
background including Tamil, Sinhala and English.
 Technological Factors: Sri Lanka’s digital literacy rate accelerated to 56.2 per cent by
the end of the first half (1H) of 2021, from 50.1 per cent registered as at end 2020
(Digital literacy accelerated to 56.2 per cent, 2022). This is because majority of
population is now using digital devices for communication. The digital environment of
Sri Lanka is beneficial for businesses.
 Environmental Factors: Rising temperature along with increased incidence of flooding
caused by climate change affects daily life in Sri Lanka (Climate Risk Country Profile -
Sri Lanka, 2020). This also threatens the business operations of Veekesy Slippers Lanka
Pvt.
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