Business Plan for Vegan Lorry: Customers, Competitors, Skills Analysis, Financial Forecasting, Funding, and Management Information System

Enterprise and Entrepreneurship

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Future business............................................................................................................................3
Customers....................................................................................................................................3
Competitors..................................................................................................................................4
Skills analysis..............................................................................................................................5
Financial Forecasting of Vegan Lorry business..........................................................................6
Suitable Sources of Funding......................................................................................................11
Break-down of start-up cost.......................................................................................................12
Type of organization and management information system......................................................12
Vision.........................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The current study is based upon he business plan of moving vegan food products for the
customers and the name of the business Vegan Lorry. For that the report will determine the
customers and its key competitor who also provide the same products and provide skill analysis
in order to understand whether the new business product is beneficial. Also, describe P&L
account for the next 2 years in order to determine whether the business is viable.
Future business
The current business is based upon the moving vegan food products lorry which provide
different variety of food products that helps to meet the diet plan for the customers. The food
products will be freshly made as per the demand of customers and it helps to provide proper diet
to the people. This in turn assist to bring innovation in the market because Vegan Lorry main aim
is to reduce the obesity and provide healthy food to the people so that effective outcome can be
provided.
The intellectual property rights that helps a business to protect the business idea are
related to ISI mark where the raw material used to cook the food should be appropriate and this
causes positive impact over the business performance.
Customers
Segmentation: Vegan Lorry will uses demographic segmentation which in turn help to segment
the people on the basis of age, income and class (Schlegelmilch, 2022). Under age, all age group
i.e. 15 to 60 can enjoy the food products and the products are low and affordable which in turn
reflected that all income group people can enjoy the services.
Targeting: The new business will adopt only differentiation targeting strategy that helps to
differentiate the products on the basis of different variety so that effective outcome can be
generated (Huang and Rust, 2021). Also, this strategy assist company to improve the business
performance and also create a better outcome

Positioning: The USP for Vegan Lorry is to offer the high quality of food products that do not
affect the health of the people. This in turn assist to create a better outcome and improve the
performance of a business of a company as well (Setiyawati and et.al., 2021).
Competitors
Key elements Vegan Lorry Bamboo Street Food Vood Bar
Product The lorry provide all types
of vegan food products with
delicious taste that helps to
attract the people
The products offered
by this company
influence by the
whole array of global
cuisine.
Vood Bar provide
classic fish and chip
that is completely
based upon vegan.
Pricings style The pricing style adopted by
the company include
penetration which help to
settle the customer base so
that effective outcome can
be generated
Premium pricing
strategy is adopted
by the company that
helps to create a
better outcome in
order to make the
product viable
(Soegoto, 2021).
The products are
offered at high rate
and that is why, it
can be stated that
company uses
skimming strategy
that helps to be a
competitive in a
market.
Promotion tool Only digital marketing tool
will be used by the company
in order to promote the
products effectually. Also,
this include SEO, discount
strategy that helps to attract
customer
Only modern form of
promotion tool used
which include social
media, SEO,
affiliated marketing
that create positive
impact over
customer
Both traditional and
modern form of
marketing is used
that include
billboard, TV ad,
social media
platform etc.
USP The unique position of the It’s USP is to offer To offer great variety