Business Plan for Vegan Restaurant - The Aviary

This presentation discusses the business plan for a vegan restaurant named The Aviary. It covers the motivation behind incorporating a vegan restaurant, the process involved in generating the business idea, feasibility studies conducted, details of products and services offered, potential market opportunities, attractiveness of the industry, and the vision of the business.

Enterprise and
entrepreneurship

Table of Content
 Introduction
 Motivation to incorporate vegan restaurant business
 Process involved in generating the business idea
 Feasibility studies conducted
 Details of products and services which are offered
 Potential market opportunities

Table of Content
 Attractiveness of the industry
 Vision of business
 Conclusion
 References

Introduction
 Enterprise is an association of persons who work
together towards a combined a goal in order to
achieve it.
 The individuals are known as employees who work
to make the business successful.
 In this presentation, there is a discussion on the
business plan of food and beverages restaurant, pure
vegan, named as “The Aviary”.

Motivation to incorporate vegan restaurant
business
 Vegan food refers to the food other than the ones
derived from the animals. It does not include even the
dairy products.
 Post Covid-19 people have become more aware for
their health and immunity. People are avoiding non
veg and other products derived from animals as much
as possible in order to sustain their health and immune
system.

Continue….
 Their preferences regarding food and beverages are changing. They want tasty
veg food which will be the motivation to incorporate the vegan restaurant,
“The Aviary”.
 In order to protect themselves and their families from the dreadful disease, the
residents of UK moved and adopted vegan food.
 All this will motivate to incorporate a vegan restaurant for the residents so that
they can have tasty vegan food outside their homes too.

Process involved in generating the business
idea
 Find for a business idea – The very first and the easiest way
to find idea for a business is to look in the past and try to
come up with an idea based on the past experiences.
 Take advice from others – As the successfulness of any
business depends on the preferences of its consumers, it is
important to take advice from others and know what they
think about the chosen idea.

Continue…
 Brainstorm solution for the set idea – Once it is clear that the idea generated is right to
adopt, it is time to think about the idea.
 Validate idea to achieve success – After the spreading of awareness about the
incorporation of the business, the next step taken is to make efforts for establishing the
business and ensuring the success of the planning made.
 Make the dream true – The last step is to create the business plan. “The Aviary” will make
the business plan after setting up all the financial assets and raising funds.

Feasibility studies conducted
Conduct
preliminar
y analysis
Prepare an
income
statement
Market
survey
Prepare
opening
balance
sheet
Review
and data
analysis

Continue…
 Market survey – Market survey is important to know the
preferences of the consumers and the trends currently
prevailing in the market for making the business
successful.
 Prepare opening balance sheet – Balance sheet is
compulsory to prepare in every organization

Details of products and services which are
offered
 “The Aviary” will help people in maintaining their health by serving them with a
range of tasty vegan dishes.
 The restaurant will have amazing delicacies such as vegan Mac and Cheese, Veggie
Burgers, Vegan Churros, Bacon and Cream Cheese Stuffed Mushrooms and much
more.
 Along with the starters and meals, the restaurant will also have vegan beverages for
its customers such as fruit juice, lemon ice tea, etc.

Potential market opportunities
 Today's world is highly technological where every
entity tries to make the best use technology.
 “The Aviary” can make the use of technology to
identify the opportunities in the potential market so that
the restaurant can know its audience better.
 Market research helps in finding out which audience or
which class of people has to be targeted as customers

Attractiveness of the industry
 Threat of new entrants: “The Aviary” can reduce the threat of
new firms entering into the market by offering vegan products at
affordable prices by maintaining good quality.
 Threat of substitutes: “The Aviary” do not have much threat
from the substitutes as there are very less vegan restaurants and
the people are becoming healthy conscious thereby reducing the
consumption of unhealthy food.

Vision of business
 Vision of “The Aviary” will be to serve
its customers with the best quality of
vegan food which is good for their
health.

Conclusion
 From the above presentation, it has been concluded that the business plan made of the
vegan restaurant have high chances of success as the people now-a-days prefer healthy
food. Residents are becoming aware for their health and hence are avoiding food derived
from animals, especially post Covid-19. The pandemic made people knew the importance
of health, immunity and stamina in the life and so they started to choose vegan food
products over other food products.

References
 Henry, E. and Dana, L. P., 2019. Māori indigenous research: Impacting social
enterprise and entrepreneurship. In A research agenda for social
entrepreneurship (pp. 128-135). Edward Elgar Publishing.
 Matlay, H., 2019. The future of enterprise and entrepreneurship
education. Education+ Training

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