Veganism and Ideology: A Visual Analysis

Visual Culture

Table of Contents
Section 1- Introduction....................................................................................................................3
Section 2- Introduce the selected theory..........................................................................................4
Section 3- Develop visual analysis..................................................................................................5
References......................................................................................................................................16

Section 1- Introduction
Veganism is said to be the lifestyle which has adopted by many people and it also promotes
the level of animal safety. Earlier people used to think that this diet is complicated and overly
restrictive but things have changed as people are becoming aware of this concept (Covey, 2018).
This essay, I have chosen veganism for my theme and I choose ideology as theory for this essay.
It can be said that the vegan diet comprises of various foods and flavours which includes fruits,
vegetables, pulses, seeds, nuts and ect. Many people are adopting this lifestyle as it excludes the
animal related products that is eggs, meat, dairy products and many others. As people are getting
aware about their health, environmental issues and animal welfare. Along with it, the following
essay will outline the introduction of selected theory that is ideology and also the development of
visual analysis Fusté-Forné, 2021). Additionally, the images which are collected are having
resemblances and they are presenting the theme of veganism such as images are related to some
fruits and vegetables. All the images collected are linked to the chosen theme since they seem
like of vegan products and plant based. Further, I hope to discover through this research about
the in-depth knowledge of the veganism at global level.

Figure 1: What Is Veganism, and What Do Vegans Eat?
Section 2- Introduce the selected theory
Ideology is defined as the set of theories in which are attributed to the group of people and the
theory of ideology is linked with the ways to find new meanings and ideas that has the power to
impact various ideas and meanings. As there are various ways to analyse the analyse the concept
and in relation to the chosen theme it can be said that veganism is one of the concepts of trending
lifestyle movement which has become the part of the people’s life (Hertweck, 2021). It is
applicable to such people who resists animal cruelty, animals slaughtered for food and any other
usage. It can be seen that people approach the theme of veganism for various reasons such as the
goal of eliminating the level of animal exploitation and for health-related concerns too. As the
people who follow the vegan diet does not consume the meat, dairy products and all such
products which are derived from any animal. As the vegan diet is known for providing the
variety of nutritious food, nuts, seeds, fruits, grains and vegetables. Vegans also refuse to the
products which are specifically made from animal by-product. That is the reason they do not
wear wool, silk, fur, leather and any such products. As well as products which are tested on
animals such as some make up related companies and cosmetics products are also not used by