This article discusses the SWOT analysis of Ventura Boats, a family-owned business that produces luxury boats with traditional designs. It covers the strengths, weaknesses, opportunities, and threats of the company and provides recommendations for its growth. The article suggests using market penetration and market development strategies for existing products and product development and diversification for new products. It also recommends using modern and efficient techniques to increase production and sales and expanding operations overseas. The article concludes with a discussion of generic and market-oriented strategies for product differentiation.