SWOT Analysis of OzCo Boats: Marketing Management

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

1MARKETING MANAGEMENT
Table of Contents
1. SWOT Analysis of OzCo BOATS.........................................................................................2
2. Threats and Opportunities Analysis.......................................................................................3
3. Recommendations..................................................................................................................5
References..................................................................................................................................7

2MARKETING MANAGEMENT
1. SWOT Analysis of OzCo BOATS
Strengths
 The OzCo Boats Company has
extremely huge presence in the
entire globe
 The goodwill of the firm is effective
in nature
 The staffs are experienced in nature
 The firm sells different kinds of
products which are luxurious in
nature (Flora, Schooler and
Pierson 2018)
Weaknesses
 The management of OzCo does not
have any kind of experience for
dealing with the different overseas
market across the various countries
 The company uses the different
kinds of outdated kind of
technologies for the designing the
different boats which are not
preferred in nature
 The employee’s morale is
decreasing in nature as the main
concern is due to the conditions of
the market along with the strict
regulations of Australian
government (Domegan and
Hastings 2017)
Opportunities
 The company can gain huge
opportunity in form of the different
customers who are passionate about
the different luxurious and
traditional kinds of boats
Threats
 The different kinds of technological
advancements which are being
utilised by the respective boat
company are utilized by the various
rivals in the entire market can result