New Venture Capital Raising: Investment Opportunities in the Beverage Industry

New Venture Capital Raising 1
NEW VENTURE CAPITAL RAISING
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New Venture Capital Raising 2
Summary of presentation
A research conducted by Friedman School of Nutrition Science in 2017 ranks New
Zealand and Australia as the world’s biggest consumers of fruit juice in the world ( Theisinger, &
Smidt, 2017). Australia is also ranked fifth in the consumption of Alcohol only behind Germany,
Norway, Finland and the Netherlands. The demand for beverage products such as juice as well as
alcohol thus provides a ready market for any startup seeking to set up shop in the country
(Kemp, 2013). The revenue from the food is also projected to rise rapidly in the coming years as
a result of consumer demand. The beverage industry is thus a very viable investment venture for
willing entrepreneurs.
Brisbane was chosen as the primary location because of labor availability. Additionally,
the area has a sizeable population which would provide a direct market for the commodities
produced at Delight. The region also has the proper infrastructure in terms of roads which is vital
for the company's daily operations (Yigitcanlar,& Velibeyoglu ,2008). Brisbane is also a major
hub for companies dealing in the technology sector thus the delight would benefit from such
services in matters to do with the acquisition of equipment.
Delight aims at starting with the readily available finances since borrowing at the early
stage would reduce the company’s liquidity as well as interfere with the company’s management.
Additionally, it would be difficult to acquire funding given the limited performance records
available. The bootstrapping funds would be used in laying down the basics such as the company
logo which would act as the symbol through which the public would recognize the company. The
money would also be used in market surveying so as to identify the wants and needs in the
consumer market. The money would also go a long way in publicizing the company before the