Innovation and Commercialisation

Innovation and commercialisation

Introduction
• It will describe sources of funding available to the YOYO Drinks
• It will highlight effectiveness of the new drinks produce

company and the problem
• Innovation is a course of action where new ideas are converted to a useful product
which have some value in the market. The company YOYO Drinks is a UK based
company founded by Mr. Bond 3 years
• before. At the starting of the business company just launched a mango lassi and a rapid
growth was seen in just year years.

commercial funnel
• It is also called sales funnel. It defines the
journey of customers towards purchase of
products and services
• It is useful in choosing marketing
strategies according to the awareness of
products and services (Lipkova and Braga,
2016).