Venture Creation

Venture Creation

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Marketing plan ................................................................................................................................5
Financial plan ..................................................................................................................................9
Management team and company structure ...................................................................................12
CONCLUSION .............................................................................................................................14
REFERENCE.................................................................................................................................15

INTRODUCTION
New venture creation refers to fostering of new & latest ideas with some innovation and
creation at marketplace. This aids country for developing the economy by offering number of
latest goods so that living standard of people will get improved as well as it offer job opportunity
to individuals and that reduces the rate of unemployment. Apart from this it also gives
contribution to national incomes (Villani, Linder and Grimaldi 2018). The following assignment
is based on new venture which is related with the hospitality industry name as Sky-fall
restaurant. As per current scenario this is widest and growing sector. In context of this, the
mission, vision, USP are describe in this report. Also industry analysis in order to determine the
recent trends and opportunity for company. Lastly, it covers explanation of market analysis in
order to decide pricing strategy as well as for determining the competitor of hotel.
MAIN BODY
Business description
Sky-fall restaurant tends to an hospitality industry which is very broad category within
the service industry and offers services such as lodging, food, drink services, event planning,
theme parks along with transportation. In which the Sky-fall is a new venture related with this
hospitality industry and offers foods and drinks to their consumers. This is very attractive
ambience and offers delicious food to guests (Stayton and Mangematin, 2019). The interior of
this restaurants is fabulous that could grasp more consumers by which the profitability and sales
ration of this restaurant can increased.
Business name
The name of new venture is Sky-fall this is because in this restaurants there are number
of sprinklers is used in order to make attractive as well as to make feel guest comfortable by
providing such kind of facilities.
Opportunity & needs
Opportunity for this new venture could that they are offering product made up of organic
raw material and that is not offered by other restaurants. So it become opportunity for them to
grasp those consumers who are interested in consuming such product or foods. Additional now a
days most of consumers prefer eco-friendly services in order to maintain sustainability of
environment so they understood this needs of consumers and offers services accordingly.
Description of product/services

The services that is offered by this new venture is delicious foods and drinks which is
made of organic raw material as they itself carries out organic farming. As well as they offer
number of other services also to their consumer such as roof top, indoor seating, live sports
screening, table booking recommended, live music, full bar available for above 18 only,
nightlife, home delivery service all these services are offered by this venture to their consumers.
This could become a factor which can influence more consumers towards their offerings.
Unique benefits intellectual property
Unique selling point of this business is that they offers eco-friendly services in affordable
price as well as provides organic food to consumers as they itself carries out organic farming.
This help them to create capture market by grabbing more consumers (Wright, 2018).
Additionally, this provides the opportunity to create competition or others players of market.
Business model – It is generally a new venture which is started in this assignment as it is
only a imaginary not a real based. This is carried with the aim of understanding the whole
concept of new venture. This is started with the aim of growth of economy. In consist number of
departments for the smooth running of business operation according to the requirements and
needs of consumers.
Marketing plan
Marketing plan refers to a report that mainly outline the marketing strategy for future.
Generally it includes an overview of business marketing along with advertising goal. It consist a
discussion about current marketing position of business. Marketing plan is a list of action
without sound strategic foundation. Tit is a part of overall business plan. Solid marketing
strategy is the base of well written marketing plan so that goal will be attained easily.
Chosen market
The chosen market or area for this restaurants will be the isle of sky. It is connected to the
scotland's northern coast of bridge. This has been analysed that it is most beautiful place of
destination where number of tourist visit. As new venture offers number of delicious foods made
up of organic raw material along with beverages to their consumers. This help restaurants owner
to generate more revenue and help nation in enhancing the economy of nation as well as help
itself also in order to make profitability and image of restaurants.
Market research