(PDF) The Venture Development Processes

Venture Development
University Name
Student Name
Authors’ Note

Opportunity Identified
- Changing demographics and altering lifestyles are
necessarily driving the surge in businesses in food
service.
- Busy consumers also do not have adequate time or
tendency to cook. Numerous singles, working couples
and elderly population demand convenience when it
comes to purchasing meals (Keating et al., 2014).
Therefore, the identified opportunity of restaurant
business can be considered to be a lucrative business
option.

Reason of Investing in
Restaurant Business
- Restaurants essentially
offer basic requirements
as eating is at the highest
priority in the hierarchy of
needs
- People prefer convenience
and do not prefer to cook
at home.

Reason of Investing in
Restaurant Business
- Restaurant business
are probable to
experience
bankruptcy as this is
decentralised
business (Keating et
al., 2014)
- This is huge industry
and aids other
industries to survive