Venture Value Proposition docx

Running Head: Venture Value Preposition
Venture Value Preposition of New Ingredient
Name of the Student:
Name of the University:
Author’s Note

1VENTURE VALUE PROPOSITION
Table of Contents
Introduction................................................................................................................................2
Venture value proposition......................................................................................................2
Mission statement...................................................................................................................2
Vision statement.....................................................................................................................3
Business ideas and opportunity..............................................................................................3
Customers needs and issues...................................................................................................4
Target market segment...........................................................................................................4
Characteristics of potential early adopters.............................................................................5
Recommendation....................................................................................................................6
References..................................................................................................................................7

2VENTURE VALUE PROPOSITION
Introduction
The following business venture value proposition is based on a new business which
facilitates the idea of serving the customers with ingredients that comprise of meal-kit. The
aim of the venture proposition is to eradicate the problem of the customer in spending huge
amounts in collection of single ingredients one at a time and make it cost effective so that it
becomes reasonable for them to purchase (Covin et al, 2015). The business model canvas will
cater an opportunity to create the business idea and highlight the problems faced by the
customers due to shortage of supply. Hence the objective of the venture is to please the
audience or target market with the service and product the company would offer and build up
a positive relationship between the customer and products offered (Muzellec, Ronteau and
Lambkin 2015). The point of intersection between the products will highlight the gain
creators in the market nada los the pain relievers with specification of certain reasons behind
the customer impulse in buying behaviour.
Venture value proposition
The concept of building a new business will make the customers to pick a particular
category of products offered in our website or store which will provide a unique combination
of products and service (Baldassarre et al, 2017). On the other hand the main aim is to serve
the customer and remove the issues and cater towards their needs. Hence the business model
will facilitate to identify the pros and cons of the new start up venture so that the entrepreneur
can have an idea and explore the idea. The aim of this venture is to cater the audience with
the prepared ingredients for the meal they would like to prepare for breakfast, lunch or
dinner. These are easy readymade packaged ingredients which are also available in bulk meal
preparation in case of any occasion or celebration purposes (Cosenz and Noto 2018). The
company will operate in Melbourne and Perth and will cater the audience of the regions and
later develop its scale to reach out to the entire continent of Australia. The future plans of this
company “Fresh Ingredients” will deliver the packed carton of fresh ingredients that is
needed to prepare meal and deliver it to the door step which might be easy for the customers
to cook. The company will also provide with a recipe sample which will assist the customers
to prepare their meals.