Marketing Communications Strategies of Verdant Leisure: A Study

Individual report
Executive summary
The entire material of the study focused mostly on specific communications of marketing
components and their separate application in order to gain a certain amount of business benefit in
this competitive marketplace. The majority of the research focuses on these specific marketing
strategies that any business can use to influence its valuable customer base. The significance of a
team marketing strategy and the concepts of marketing communication are discussed in this
report. For the purpose of effective marketing, the purpose of this study is to provide a full
overview of how brands communicate with their customers. Here, Verdant Leisure is the
company selected and the primary objective of the research is to evaluate the company's
marketing communications, which can be used by any individual student to acquire a certain
amount of knowledge..
Table of Contents

Introduction
It is necessary to state at the outset of the discussion that marketing communication primarily
refers to the business zones utilized by sellers to uphold communication with clients of their
target market. In this context, it is important to note that each corporation must concentrate on its
own marketing communications in order to maintain its market position among its clients to
some extent (Azemi, and et.al., 2022). In relation to Verdant Leisure was selected as the subject
of this study, and the entirety of the study is primarily concerned with its own marketing
communications, which it uses to promote a variety of products and maintain its own market
reputation among its target market customers.
Key marketing communication concepts
In this instance, it is necessary to point out that each company must maintain its own marketing
communication in order to carry out its various marketing activities and, to some extent, count its
various market profits. Due to the fact that the research is primarily focused on Verdant Leisure,
a company, the key marketing areas of the company are being discussed so that any individual
learner can gain some practical knowledge and put it to use according to their needs. Verdant
Leisure primarily maintains valuable communication with its target market customers through a
few marketing concepts related to product, selling, production, and marketing.
By keeping in mind the context of brand marketing communication, it should be noted
that Verdant Leisure primarily differentiated itself from its competitors in the market, allowing
customers to recognize and trust them based on their respective organizational performance. In
addition, the company promoted the idea of spending leisure time in another country rather than
traveling abroad, influencing the customers of its target market through their individual purchase
intentions. Customers are even interested in purchasing individual slots for them to park their
individual caravans and enjoy their leisure time thanks to this new domestic marketing strategy
and the creation of a home leisure experience (Bashirzadeh, Mai, and Faure, 2022).

What is a team marketing communication plan?
A team strategy for marketing communication primarily focuses on the goal of spreading
prospective data on branded goods or any additional solutions to its valuable market clients,
throughout which consumers may keep updated and be somewhat persuaded to buy their goods.
Understanding the target, creating bit more serious, deciding on the goals and objectives, and
creating a strategic strategy to move ahead are the four distinct pillars that any particular team
commercial effective communication must sustain (Cameron, and Kwiecien, 2022).
Team marketing communication plan
Brand audit
This is where it's important to note that brand audits primarily concentrate on their three different
characteristics a) the particular brand's purpose and objectives b) organisational culture and c)
corporate marketing. Those are the possible driving elements for company's brand, and they can
be used to complete out the full area.
As long as talking about the same topic, it's important to note that Verdant Leisure's goal is to
provide its esteemed target market with the space they need to unwind at their leisure, according
to their polite requests. Additionally, the organization's mission is to deliver to its valued target
market clients the Caravan parking spaces they have paid for and have come to expect.

Figure 1: The brand audit
(Source: Larsen.energy, 2022)
Next is organisational culture, where it is important to emphasise that the verdant The major goal
of leisure would be to promote a culture that teaches individuals how to unwind by remaining in
their own communities. It's essential to consider the branding and advertising strategy because it
portrays a national marketing plan for leisure. Additionally, the internal culture of any firm has
an impact because the majority of its personnel are really only motivated to do their specific
organisational tasks.
Employer marketing, on either hand, relates to the concept of communicating the organisation's
core culture to its important market audience and its workers by which the complete firm can
operate effectively (Direction, 2022). In this regard, it is important to note that the relevant
company, which may be referred to as Verdant Leisure, primarily motivates and inspires its
employees through a variety of vacation options. Additionally, the repeating firm even promotes
its organisational core principles, which primarily serve to sustain useful connection with its
target market clients and effectively communicate the significance of each of its different
offerings.