Competitive Strategy & Innovation - Analysis of Virgin Group

Competitive Strategy & Innovation
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Introduction
 The success of the organization can be traced to the aspect of
organizational structure.
 The success of the organization can be traced to the aspect of
organizational culture.
 The capability of Virgin to operate effectively owes much to
the team’s organizational culture

Resources
 For probing the business strategy of the Virgin group,
it is necessary to ask about the resources.
 The resources should be similar for the different
companies of Virgin group.
 The two key resources are the brand ‘Virgin’ and
Richard Branson himself.

Contd...
 Brand acknowledgement is considered being a key
resource
 One of the common resources is finance.
 Financial standing of quick accessibility is not
occurring
 Different financial years are followed by some
organizations(Johnson 2014)

Contd...
 In late 2014, the revenue of the Virgin group was
£15bn.
 Only sixty organizations under the subsidiaries did
the using of the Virgin name (Johnson 2014)
 It is necessary to note the revenue source of
organizations will not include sales based profit

Contd...
 Another common resource is considered being
innovation
 Use of the VRIO (Value, Rarity, Imitable,
Organization) evaluation is done (Lechner 2017)
 Advanced knowledge will be received regarding
product value.