Virgin Holdings Employee Performance Analysis
Added on 2020-02-03
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Virgin Group - case study
Table of ContentsINTRODUCTION...........................................................................................................................11. Common resources and capabilities link the separate Virgin companies....................................12. Business that should Branson consider divesting. Criteria used in deciding what newdiversification strategy to pursue.....................................................................................................23. Changes in the organisational structure and management systems of the Virgin Group ...........4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONMain aim of nay firm to gain maximum profit, this is only possible when they will beable to understand their customers and deliver them products and services accordingly. Further,strategies need to be developed so that the rate of performance can be improved (Grant, 2016) . Itis important for the organization to understand the changes that take place within the taste andpreference of customers and accordingly improvement should be made so that strong customersbase can be developed. Present report is about Virgin Group which was founded in the year 1970which was headquartered at London. This report covers, Common resources and capabilities linkthe separate Virgin companies. Lastly, it also includes making changes in the organizationalstructure and culture of Virgin Group. 1. Common resources and capabilities link the separate Virgin companiesThere are companies that fall under Virgin Group. It includes companies like VirginHotels, Virgin Health banks, Virgin Mobile, Virgin Radio, Virgin Rail Group Ltd., etc. All thesefirms make use of common capabilities and resources. Below given are the resources that arecommon in these companies:Human resource: All the employees that are hired within the companies of Virgin arewith high experience. This enables to make that the work that is provided to them are performedeffectively and efficiently. Employees are the face of organization as they have direct interactionwith customers (Uddin and Akhter, 2011 ). Management of the companies understand therequirement of workers and provided them training so that they will be able to raise theirperformance level. They also enable to support the firm in achieving the desired goals andobjectives. All the six companies has highly skilled workers and they all are supportive enoughto support the firm in achieving their goals and objectives. Financial support: All the companies are performing their business operations around theworld. This way they are able to attract customers and gain huge profit. With this respect, for allthe business activities that are planned require financial support and for Virgin all the companiesare able to conduct their business operations in effective manner as they financial support for allthe firm is high as they are able to get high return from the type of products and services that aredelivered by Virgin companies. The rate of profit earned by these 6 companies are high whencompared with any other firms of Virgin groups and so these firms have high financial support.Below given are the common capabilities of Virgin companies:1
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