Analysis of Virgin Group's Resources and Capabilities, BCG Matrix and Diversification Strategy
VerifiedAI Summary
This report analyses Virgin Group's resources and capabilities, BCG matrix and diversification strategy. It suggests divestment of certain business units like Virgin Money, Virgin Airline and Virgin Cola. The report recommends changes in management system and suggests diversification into construction of roads in countries like Nigeria through strategic alliances. It also suggests consolidation of some of the similar companies of Virgin to cut down overheads and provide customers with a more varied service range.