Virtual Marketing vs. Traditional Marketing

Running head: VIRTUAL MAKETING VS. TRADITIONAL MARKETING
VIRTUAL MAKETING VS. TRADITIONAL MARKETING
Name of the Student
Name of the University
Author Note

VIRTUAL MAKETING VS. TRADITIONAL MARKETING 2
Table of Contents
Introduction......................................................................................................................................3
Body.................................................................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

3VIRTUAL MAKETING VS. TRADITIONAL MARKETING
Introduction
Competition in the recent era has increased more and more along with the evolution of
technology. People have shifted from the traditional beliefs and have accepted digitalisation.
Most of the companies are trying to be ahead of each other by implementing technology in their
system. The concept of marketing has also evolved along with the changes in the technology and
the needs and preferences of the consumers. The virtual marketing concept is nothing but the
inclusion of the social media with the concept of marketing. It helps the company to get market
exposure and to advertise its new products and services in a smooth and efficient manner that
helps in reaching a large mass at a small time. The purpose of this presentation is to understand
the importance of traditional and virtual marketing. The paper tends to argue about the benefits
of different forms of marketing.
Body
In the given case virtual market is more preferable. The traditional market needs the
physical presence of the consumers and involves setup cost. Most of the population today are
very familiar with the term Internet, smart phones, laptops, tabs and social media. Almost 37%
of the total population are active users of social media. The virtual marketing will thus help in
reaching a large number of people in a very less time. People are so attracted to the Internet and
they prefer to do everything online in order to save their money. Several online shops are
therefore emerging that involve listing of their products and services on online portals and people
can select and buy those product just by a click while sitting back at home. The marketers and
the consumers are not needed to be physically present in case of virtual marketing (Chaffey and