Digital Marketing: Traditional Vs Digital Marketing

DIGITAL MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Traditional Vs Digital Marketing ...............................................................................................3
Customer Touchpoints and the Omni channel Customer Journey..............................................4
Uses of data generated through digital marketing by Netflix.....................................................5
Analysis of data to map the journey and improve performance of company.............................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing refers to marketing of products and services in a way which involves
different electronic devices. It is effectively making use of internet, online technologies and
different digital media tools (Melović and et. al., 2020). The following report concentrates on
digital media tools used by Netflix which is an American technology and media service provider
with its headquarter situated in Los Gatos, California. It was founded in 1997 by Reed Hastings
and Marc Randolph in California. There are a number of benefits provided by digital media
marketing that includes reaching large number of audience at once in the most cost-effective
manner. They are also helping businesses to improve their brand recognition and brand value.
Along with all this it also drives online sales for businesses. The following report includes a
study of digital marketing used by Netflix to enhance their performance and increase customer
satisfaction level.
MAIN BODY
Traditional Vs Digital Marketing
Traditional Marketing refers to involvement of various traditional channels to market the
product such as printed media, billboards, TV commercials, magazines and so on.
Digital media marketing however refers to various digital channels which include
advertising through the use of internet such as social media tools, various websites and so on.
A comparison of both of these marketing techniques can be done taking into account the
4P's of marketing mix. It will include the products, price, prom,promotion and place. Below
mentioned is an effective comparison of both of these:
Basis Traditional Marketing Digital Marketing
Product A number of products are
effectively using traditional
media such as newspapers and
magazines. Examples of
perfumes can be taken which
provide free samples through
magazines for their consumers.
It is often seen that some of the
products and services are now
becoming digital and it is preferred
by organisations to use digital
marketing to effectively make these
products available to consumers.
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