Benefits of Virtual Marketing Teams for Organizations

This article discusses the creation and benefits of virtual marketing teams for organizations. It covers the cost factor, leveraging talent, increase in diversity, increase in productivity, creates opportunities, and reduces time. The article concludes that having virtual teams have a variety of disadvantages as well, but it is always beneficial to have the virtual teams.

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Contents
Introduction................................................................................................................................3
Creation and benefits of Virtual Marketing Team.....................................................................3
Cost........................................................................................................................................3
Leveraging talent....................................................................................................................3
Increase in Diversity..............................................................................................................4
Increase in productivity..........................................................................................................4
Creates Opportunities.............................................................................................................4
Reduces Time.........................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
A virtual team has been found to be successful in many organizations. It allows employees in
the company the flexibility that they need in order to have a good work-life balance. It can
also help in bringing together a variety of different cultures together, and the experience that
individuals from different cultures can have. However, it can also be unsuccessful in the long
run as well. It can lead to problems with communication and it has also been known to reduce
the productivity in the organization.
Creation and benefits of Virtual Marketing Team
Cost
For the organization XYZ, it would be beneficial to have a virtual marketing team. There are
many advantages to having a virtual team, the primary amongst which is the cost factor.
Having a virtual team is less expensive than having an actual team (Bowerman, et al., 2016).
This can be because of the expense that is saved on real estate, utility bills and on office
space. This would be beneficial, as by spending less on the marketing team, the organisation
could redirect the money on more important aspects, such as development of the product, or
on the marketing and advertisement itself. Thus, it is beneficial for the organization to have a
virtual marketing team, since this would greatly reduce the cost.
Leveraging talent
Another benefit of having a virtual marketing team is that it can help in leveraging talent all
around the world (Etim and Huynh, 2015). When people from different marketing teams in
XYZ interact with each other, they are able to successfully expand the others knowledge.
Since they would be from different countries, the learning and experience that they have
would be different, and this could greatly benefit the organization in how they are able to

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conduct their business. Most businesses try having individuals from all the world, since this
can also have a significant impact on the customers in the organization as well.
Increase in Diversity
The third benefit to the organization is in terms of the amount of diversity the organization
has. Diversity in many cases also has the added advantage of increasing the reputation of the
organization. This diversity in this case would be more visible if there is a global marketing
team from different parts of the world. This increase in diversity can be improve the way that
the public views the organization, which might also result in an increase in the sales for the
organization as well. Since the main purpose of any organization is to increase the sales, it
would be a step towards reaching the organizational goals as well.
Increase in productivity
The fourth benefit to the organization from the virtual team would be that it can greatly
increase the productivity and thus, the profits (Charlier, et al., 2016). If people from different
countries, with different ethnicities can work together, then they also have a higher focus on
the task at hand as well. It also reduces the bureaucracy in the office, and leaders to a flatter
organization structure. This has also been proven to be beneficial to the organization, and it
has also been known to improve the profits, which is why it should be chosen.
Creates Opportunities
A benefit to the society would be that it creates opportunities for people who would not have
had the opportunity to work in the organization (Yao, Tsai and Fang, 2015). Many
individuals, who would not have been able to interact with people from the organization on a
different level, would be able to get the opportunity for the first time in their lives as well.
They would also be able to work from home, and this would be extremely beneficial for

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members of the community who are disabled, or due too a number of circumstances, unable
to work from the office.
Reduces Time
The final benefit would be that it would lead to a reduced time to deliver the final product, or
in this case, to market the product (Gibbs, Sivunen, and Boyraz, 2017). Members in different
parts of the world live in different time-zones, which is why they would be working on the
project and the marketing all the time. This would reduce the time that it takes to deliver the
final product as well, which is why it is a good idea to have a virtual marketing team.
Conclusion
Thus, even though having virtual teams have a variety of disadvantages as well, it is always
beneficial to have the virtual teams. Since the organization XYZ is a large operation, having
members from each country, that can represent the country in a global team will be beneficial
to market the product better.

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References
Bowerman, K.D., Curran, T.P., Freiburger, J.J., Hartenian, L.S. and Maghroori, R., 2016. A
Successful Virtual Team Adventure: IBAM Sparks Collegial Research. Journal of
Behavioral and Applied Management, 3(2), p.851.
Charlier, S.D., Stewart, G.L., Greco, L.M. and Reeves, C.J., 2016. Emergent leadership in
virtual teams: A multilevel investigation of individual communication and team dispersion
antecedents. The Leadership Quarterly, 27(5), pp.745-764.
Etim, A.S. and Huynh, K., 2015. The use of social media and collaborative tools for virtual
teaming-A global market reach out by Navibank. International Journal of Management &
Information Systems (Online), 19(1), p.1.
Gibbs, J.L., Sivunen, A. and Boyraz, M., 2017. Investigating the impacts of team type and
design on virtual team processes. Human Resource Management Review, 27(4), pp.590-603.
Yao, C.Y., Tsai, C.C. and Fang, Y.C., 2015. Understanding social capital, team learning,
members'e-loyalty and knowledge sharing in virtual communities. Total Quality
Management & Business Excellence, 26(5-6), pp.619-631.