Virtual Marketing vs. Traditional Marketing

VIRTUAL MARKETING
VS.
TRADITIONAL MARKETING

INTRODUCTION
Competition has increased more and more along
with the evolution of technology. People have
shifted from the traditional beliefs and have
accepted digitalisation. Most of the companies
are therefore trying to be ahead of each other
by implementing technology in their system
(Kumar 2015.). The concept of marketing has also
evolved along with the changes in the
technology and the needs and preferences of
the consumers. The concept of virtual
marketing has become trendy among the
consumers now and most of the companies are
adopting this technique.

3
VIRTUAL MARKETING
CONCEPT
o The virtual marketing concept uses the social
media advertisements (Baltes 2015).
o It helps the company to get market exposure and
to advertise its new products and services in a
smooth and efficient manner that helps in reaching
a large mass at a small time (Todor 2016).